Red Brick Brewing (Atlanta, GA) will be spending the rest of the year installing a new canning line. Laughing Skull Amber Ale, is slated to be their first canned offering.
Beer Street Journal met with head brewer Garett Lockhart and Tyler Cates to discuss the brewery’s can plans. The picture above is the first prototype of the cans, they hope to debut in late November, 2014.
Once the canning line is up and running, the new approach will be to can the core offerings (Laughing Skull, Hoplanta, etc) and bottle seasonals and smaller runs. Although, I would note that Lockhart is thinking about canning other offerings like Sacred Cow Milk Stout, or even a barrel aged offering along the way.
Laughing Skull accounts for about 60% of the core brand sales. The shift to cans could increase that volume even more.
With Red Brick’s canning line addition, the three largest craft breweries (in volume) in Georgia now offer cans. Terrapin Beer Co. launched cans in early 2013, and SweetWater Brewing launched 12oz and 16oz cans earlier this year.
Note: The above image is taken by Beer Street Journal. Do not re-use without permission.