Back in April, Coors Light launched Ice T in Canada. Think about this one for a minute. Coors Light Iced T. Look closely at the bold letters. Turns out? Fairly intentional.
“It wasn’t a mistake and not intentional,” insisted Molson Coors Canada spokesman Forest Kenney. “We’re seeing the college humour crowd is having fun using it in places like Twitter, but the goal for us was to be as descriptive as possible, to call the product what it was,” Kenney said Monday. “It’s not something you’ll see as part of our marketing.”
Above – clever placement of the “T” [LFPress]
It’s a Twitter hit!
This CLIT taste pretty good …. Coors Light Iced T, LOL they’re so sneaky
— – Robbie – (@RoberTheThird) June 21, 2012