
“When you put beer in bottles, you’re in a race to have it consumed before it becomes not what you intended.”
New Belgium sold their current canning line to Cigar City. There is a gym next to the brewery (I almost wandered in there after 1, 3, 6 beers.) They are moving out, and the new canning line is moving in.
The brewery has been tweeting a lot recently about the benefit of cans – blocking light, recyclable, you can take it more places, even cheaper. They are really excited about it.
“Our ultimate goal,” says Redner, “is to phase out the 12-ounce bottles entirely and go to cans.”
Arrival: March, 2012