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Champion Brewing creates a beer to pair with Duke’s Mayo

Champion Family Recipe Vienna Lager

I grew up on Duke’s Mayo, which was highly unlikely considering I lived in state that was completely devoid of Duke’s. To this day I couldn’t tell you what mayo my friends ate growing up, but I’m sure it was something with a tangy zip, or some crap like that. We would vacation to see family a few times of year, whether upstate South Carolina, or Charleston and my father would stock up on Duke’s. We’d drive back north with a trunk full of mayo, and Beanie Weenies to get through another few months.(The pimento cheese was always a short term delicacy.) Later he would have family members ship it.

Either way. My southern born and raised family however, was and still is – a Duke’s Mayonnaise family. 

Charlottesville, Virginia based Champion Brewing Company has just introduced a new lager, meant to be paired with a southern sandwich favorite – A Duke’s heavy BLT.

The beer is a 5.1% ABV vienna lager perfectly named Family Recipe, brewed with Vienna malt, Magnum and Saaz hops. While I haven’t had the beer, I can tell you a BLT, with crispy bacon, lettuce as cold as the fridge, topped with Duke’s on white bread washed down with a crisp lager is a thing of beauty in the humid southern summer heat. Champion Brewing only uses Duke’s Mayonnaise in their restaurants for a reason. 

When I told my father about this collaboration he literally stopped speaking mid conversation and wanted to know where to get it. The irony now is that he can get all the Duke’s he wants, but not the beer. Life can be so cruel. 

READ MORE: COLLABORATIONS

Champion Family Recipe debuts this week Champion’s Tap House, Champion Grill, and Champion Ice House. The brewery will also be pouring Family Recipe at the Duke’s Mayo Classic games this year in Charlotte, North Carolina.  The  Doubleheader features East Carolina University versus Appalachian State University and UGA opening against Clemson.

Additionally, Family Recipe is shipping 16-ounce cans across Virginia and North Carolina for a limited time.

Style: Vienna Lager
Hops: Saaz, Magnum
Malts: Vienna

Availability: 16oz Cans, Draft. Limited Release
Debut: 8/20/21

5.1% ABV