Craft beer captures just over 7% of the beer sales in America. That means there is a large percentage of people that haven’t made the switch to the tastier side of beer.
So when a celebrity is spotted drinking a craft beer, or it shows up in a movie or tv, that’s a big win for the industry.
Here in Atlanta (aka Hollywood South), WWE wrestler and movie star Stone Cold Steve Austin is in town filming. If you’ve seen even a little bit of Stone Cold, he loves his beer. Last night, he went local, killing a few SweetWater 420s.
I presume the next step was opening up a can of whoop-ass. We’ll drink to that.