A bit of chivalry gets rewarded with a beer to the head. At a recent Chicago Cubs game, the husband tried to protect his wife from a stray baseball. In doing so, he accidentally spilled beer on her. In the Continue Reading →
I can only imagine the feel you get when you have such a demand for your beer that you have build a new brewery. That is… until you have to pay for it. Regardless, there is a good vibe surrounding Continue Reading →
New Belgium (Ft Collins, CO) is launching a summer campaign dubbed “Pairs Well With People,” complete with Fat Tire focused tv spots. The idea is to capture a new generation of fans of the flagship beer. Skateboard legend-turned-documentary-film-director, Stacy Peralta (“Dogtown Continue Reading →
It is actually a pretty brilliant campaign to get Rio De Janeiro Festival goers to take mass transit. Antarctica Beer (official festival sponsors) created a special turnstile that scanned their beer can turning it into a mass transit fare. Empty Continue Reading →
Jason Malone, Eric Shultenover, and Michael Sellers friendship started in college, and grew into a thriving Birmingham, Alabama brewery. These “good people” sold their first keg on July 4th, 2008 and have continued to grow ever since.
Good People Brewing is Continue Reading →
So you’re not a brewer, but you’re interested, right? From the mouths of the brewer- this is dry-hopping. When you add hops to the boiling beer, you bitter it. When you add hops after, you give beer more hop aroma, Continue Reading →
Goose Island Beer Co (Chicago, IL) has just surpassed the 25 Year mark. Founder John Hall and some of his colleagues (many whom of which worked for GI) reminisce on founding a brewery, and building the Goose empire.
