Press Releases

Sun King & Gen Con Partnership (PR)

Indianapolis, Ind. (May 4, 2012) —Craft brewing, like gaming, requires an active imagination. That’s why it feels so natural for Sun King Brewing Co. to partner with Gen Con.

Launched in 1968 by “Dungeons & Dragons” co-founder Gary Gygax, Gen Con Continue Reading →

How Omission Beers Become Gluten-Free (PR)

(Portland, OR) — Omission Beer, introduced by Craft Brew Alliance (CBA) in March, is sharing additional details about the brewing program that allows Omission Lager and Omission Pale Ale to be brewed using traditional ingredients, like malted barley, but without the gluten-levels associated Continue Reading →

Bud Light Platinum Outpaces Expectations (PR)

ST. LOUIS — Demand for Bud Light Platinum, the newest addition to the Bud Light megabrand, is outpacing expectations. In response, Anheuser-Busch is expanding production of Bud Light Platinum to three breweries. Brewing has already begun in A-B’s St. Louis Continue Reading →

Narraganett Summer Returns (PR)

May 1, 2012; Providence, RI — Narragansett Beer today officially announces the return of its summer seasonal craft brew. Introduced last year, Summer Ale is the first summer seasonal released by the brand in its more than 120-year history. Wildly Continue Reading →

Posted in Firestone Walker Brewing, Press Releases

Barney’s Beanery, Firestone Walker Brewing Company Launch “Boot Camp Beer” to Benefit Marine Corp Scholarships

WEST HOLLYWOOD, CA, May 07, 2012 — In an effort to help directly support military families Barney’s Beanery and Firestone Walker Brewing Company invite patrons to enlist in a good cause under the banner of Boot Camp Beer, with the sale of each pint of Pale 31 ale generating a 50-cent donation to the Marine Corps Scholarship Foundation.

Now, when patrons raise a toast to those who protect our nation, they will directly support military families as well. Starting this month, the Boot Camp Beer is on tap at all five Barney’s Beanery locations — West Hollywood, Santa Monica/Third Street Promenade, Old Town Pasadena, Burbank/The Collections, and Westwood Village.

“Firestone Walker’s Pale 31 is one of our most popular beers on tap, so we expect this program to generate significant ongoing donations to the Marine Corps Scholarship Foundation,” said AJ Sacher, regional manager for Barney’s Beanery.

The Marine Corps Scholarship Foundation is the nation’s oldest and largest provider of need-based scholarships to children of Marines and Navy Corpsmen, with particular attention given to those whose parent has been killed or wounded in combat, or who have demonstrated financial need.

According to Sacher, the Boot Camp Beer program was conceived by David Houston, co-owner of the Barney’s Beanery franchise. Houston’s father served in the Navy, and he grew up on military bases. “He has always had a strong attachment to the military,” Sacher said. “We already offer a discount to uniformed armed services personnel, but David wanted to do something more, something that all of our patrons could be involved in.”

Founded in Santa Barbara County in 1996, Firestone Walker Brewing Company is a regional California brewery specializing in fine pale ales. Pale 31 is recognized as one of the world’s top pale ales, with gold medals earned at the World Beer Cup, Great American Beer Festival, Australian International Beer Awards, California State Fair and other prestigious competitions.

The original Barney’s Beanery is the third oldest restaurant in Los Angeles and number one sports bar in Southern California. Visit us at www.barneysbeanery.com . Follow Barney’s on Twitter @barneysbeanery or friend us at facebook.com/bbeanery.

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Posted in Press Releases, Sun King Brewing

Sun King & Gen Con Partnership (PR)

Indianapolis, Ind. (May 4, 2012) —Craft brewing, like gaming, requires an active imagination. That’s why it feels so natural for Sun King Brewing Co. to partner with Gen Con.

Launched in 1968 by “Dungeons & Dragons” co-founder Gary Gygax, Gen Con Indy is the country’s largest gaming convention, attracting the biggest names in game design and manufacturing and more than 35,000 attendees in 2011. This summer’s exhibition will mark its 10th year in Indianapolis and its first ever to boast an Official Beer.

“When you work downtown it’s hard to miss the impact that Gen Con has on Indianapolis. It’s a really fun week and we’re excited to make a beer with that crowd in mind,” said Sun King brewer/owner Dave Colt. In 2010, Sun King made Fat Dragon in honor of Gen Con but this year the brewery will level up and make the Official Beer of Gen Con.

Gen Con will host a naming contest from June 1st — June 8th on its Facebook page (www.facebook.com/#!/genconindy) for a beer that will be tapped at the JW Marriott on August 15th to help kick off this year’s convention. The beer will be made available at bars and restaurants throughout central Indiana during the convention.

About Sun King Brewing Company
Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends— Omar Robinson, Andy Fagg and Steve Koers—the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans at hundreds of locations around central Indiana, Sun King has grown into the third-largest beer brewer in the state of Indiana. The company’s commitment to handcrafted seasonal and specialty beers has been rewarded with multiple medals at the Indiana Brewers Cup, Great American Beer Festival and World Beer Cup competitions.Visitwww.sunkingbrewing.comfor more information.

About GenCon
Gen Con, LLC produces the largest consumer hobby, fantasy, sci-fi and adventure game convention in North America. It was acquired in 2002 by former CEO and Founder of Wizards of the Coast Peter Adkison, who owns the company headquartered in Seattle, Washington. Gen Con is a consumer and trade experience dedicated to gaming culture and community. For more information visit the website at www.gencon.com. For up-to-the minute details, find us at www.facebook.com/genconindyand atwww.twitter.com/gen_con.

Posted in Press Releases, Widmer Brothers Brewing

How Omission Beers Become Gluten-Free (PR)

(Portland, OR) — Omission Beer, introduced by Craft Brew Alliance (CBA) in March, is sharing additional details about the brewing program that allows Omission Lager and Omission Pale Ale to be brewed using traditional ingredients, like malted barley, but without the gluten-levels associated with other malted barley-based beers. Every batch of gluten-free Omission beer, which is only available in Oregon, is brewed following the multi-stage program developed by the brewery, and every batch is tested by an independent lab to ensure that it contains gluten levels well below the international gluten-free standard of 20ppm or less. This standard is defined by the United Nations Food & Agricultural Organization and the World Health Organization.

Brewed by Widmer Brothers Brewing in Portland, Ore., Omission beers have turned heads in the craft beer industry, celiac community and beyond. Committed to educating consumers about the beers brewed under the Omission brand, CBA is offering greater insight into the proprietary brewing process behind the beers that everyone of legal drinking age can enjoy.

“We’ve had a great response to our new line of Omission beers and, naturally, a lot of questions about our approach,” said Terry Michaelson, CEO of CBA. “After a significant investment in research, testing and development over the past two years, we’ve established an entire brewing program focused on managing gluten in the brewing process from start to finish.”

The Omission brewing program includes additional steps and requires additional care, beyond standard brewing practices and protocols, to ensure that beer brewed with malted barley meets strict gluten standards set forth by the brewery:

— Ingredient and style selection: Omission beers are brewed with low-protein barley. Style choices are based, in part, on ability to reliably reduce gluten-levels to well below strict standards.

— Sanitization: All brewing equipment downstream from fermentation is freshly cleaned and sanitized for every batch of Omission beer. Unlike the process used in brewing other beers, where hot water rinse may be sufficient, equipment is cleaned and sanitized before Omission beers are brewed to avoid risk of cross contamination.

— Brewers Clarex(TM): Brewers Clarex(TM), an enzyme developed by DSM Food Specialties and traditionally used to prevent chill-haze in beers, is added during the brewing process. The enzyme, which has been used by craft brewers around the world as a clarifying agent since it was introduced more than five years ago, works to break down proteins, including gluten, in the beer.

— Testing: Every batch of Omission beer is tested for gluten by two independent labs using the R5 Competitive ELISA. Omission beer’s primary lab partner is Eurofins Scientific, the world leader in food and pharmaceutical products testing. Every batch of Omission beer is also tested by the Food Allergy Research and Resource Program (FARRP) at the University of Nebraska. Tests are also conducted internally by the brewery at various stages in the brewing and packaging processes; within a month, Omission beers will be tested internally at the brewery using the R5 Competitive ELISA as well. No bottles of Omission are released to consumers until all results are reviewed and verified to contain gluten levels well below the international gluten-free standard of 20ppm or less.

— Packaging: To further protect the integrity of the beers, Omission beers are only sold in bottles and never available on draught, where risk of cross contamination from tap lines or server error could threaten consumer safety.

— Consumer Education: CBA is committed to sharing information about the beers, brewing processes and testing so consumers can make a confident choice when purchasing and drinking Omission beer. Consumers are encouraged to visit www.OmissionTests.com , where they can enter the date code stamped on their bottle and view their beer’s R5 competitive ELISA test results.

“Developing a brewing program that would allow us to brew great tasting craft beer brewed with malted barley, but happens to be gluten-free, has been a personal mission of mine for the last several years,” said Joe Casey, brewmaster at Widmer Brothers Brewing. “With the Omission program, we’re able to consistently brew beer with gluten levels well below the international gluten-free standard.”

About Omission Beer

Brewed by Widmer Brothers Brewing in Portland, Ore., Omission Beer is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, specially handled to preserve character while significantly reducing gluten levels. Each batch of Omission Beer is tested using the R5 competitive ELISA test to ensure that it contains gluten levels that are well below the international standard for gluten-free of 20 ppm. Drinking is believing.

About Craft Brew Alliance

Craft Brew Alliance was formed with the merger of leading Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010. Craft Brew Alliance launched Omission Beer in 2012. For more information about CBA, visit www.craftbrew.com.

Posted in Press Releases, Widmer Brothers Brewing

Omission Beer Observes ‘Celiac Disease Awareness Month’ (PR)

PORTLAND, Ore., May 01, 2012 (BUSINESS WIRE) — May is widely recognized as National Celiac Disease Awareness Month and the brewers of gluten-free Omission Beer are celebrating by donating dollars to the cause. During the month of May, Omission will contribute a portion of the proceeds from all 6-pack and case sales purchased in the Widmer Brothers retail store and bottles purchased in the Gasthaus Pub, to support research efforts at Oregon Health & Science University (OHSU) in an effort to raise awareness and help find a cure. From May 1-31, Omission will offer two ways for craft beer-loving consumers to help this important work:

— Sales at the Widmer Brothers retail store. For the first time, Omission Beers will be available for purchase at the Widmer Brothers retail store. For every six-pack sold, Omission will contribute $1 to the cause.

— Bottle sales at the Gasthaus Pub. For every bottle of Omission Pale Ale and Omission Lager sold in the Gasthaus, $.50 will be donated. In addition, the Gasthaus will be featuring its new gluten-free menu all month.

The Widmer Brothers Gasthaus Pub and retail store are located at 929 N. Russell St. Portland, Ore. 97227.

Last month, Omission Beer introduced two new gluten-free craft beers: Omission Lager and Omission Pale Ale, which are only available in Oregon. Omission is the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, that are specially crafted to be gluten-free.

What is Celiac Disease?

Celiac Disease is estimated to affect approximately one in 133 Americans. Celiac Disease is a lifelong inherited autoimmune condition affecting children and adults. When people with Celiac Disease eat foods that contain gluten, it creates an immune-mediated toxic reaction that causes damage to the small intestine and does not allow food to be properly absorbed.

Gluten-Free Omission Lager and Omission Pale Ale:

Omission Lager is a refreshing and crisp beer, brewed in the traditional lager style. Perfect for a variety of beer drinking occasions, Omission Lager’s aromatic hop profile offers a unique, easy-drinking gluten-free beer for those looking for a lighter and approachable beer style. Bold and hoppy, Omission Pale Ale is a hop-forward American Pale Ale, brewed to showcases the Cascade hop profile. Amber in color, Omission Pale Ale’s floral aroma is complemented by caramel malt body, making for a delicious gluten-free craft beer.

Omission Lager and Omission Pale Ale have a suggested retail price of $9.99 per six-pack and are now available in 12-ounce bottles at the Widmer Brothers Gasthaus Pub, and at retailers and bars throughout Oregon.

Gluten-Free, See Your Bottle’s Test Results Online

Each batch of Omission Beer is tested by an independent lab, Eurofins Scientific, the world leader in food and pharmaceutical products testing, to ensure that all Omission beers contain well below the international gluten-free standard of 20 ppm of gluten. Gluten levels in Omission beers are tested using the R5 competitive ELISA Beer is not released to consumers until test results are received and after an extended quality assurance hold.

Each bottle of Omission beer is stamped with a date code indicating when it was brewed and bottled. Consumers are encouraged to visit www.OmissionTests.com , where they can enter the code from their bottle and view their beer’s R5 competitive ELISA test results.

About Omission Beer

Omission Beer is a new brand of gluten-free craft beers, available only in Oregon. Brewed by Widmer Brothers Brewing in Portland, Ore., Omission is the first craft beer brand in the United States focused exclusively on brewing great-tasting craft beers with traditional beer ingredients, including malted barley, that are specially crafted to be gluten-free. Each batch of Omission Beer is tested using the R5 competitive ELISA test to ensure that it contains gluten levels that are well below the international standard for gluten-free of 20 ppm. Drinking is believing.

About OHSU

Oregon Health & Science University is the state’s only academic health and research university. As Portland’s largest employer with nearly 14,000 employees, OHSU’s size contributes to its ability to provide many services and community support not found anywhere else in the state. OHSU serves patients from every corner of Oregon and is a conduit for learning for more than 4,300 students and trainees. OHSU is the source of more than 200 community outreach programs that bring health and education services to each county in the state.

About Craft Brew Alliance

Craft Brew Alliance was formed with the merger of leading Pacific Northwest craft brewers Widmer Brothers Brewing and Redhook Ale Brewery in 2008. With an eye toward preserving and growing one-of-a-kind craft beers and brands, CBA was joined by Kona Brewing Company in 2010. Craft Brew Alliance launched Omission Beer in 2012. For more information about CBA, visit www.craftbrew.com .

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SOURCE: Craft Brew Alliance

Posted in Anheuser-Busch, Press Releases

Bud Light Platinum Outpaces Expectations (PR)

ST. LOUIS — Demand for Bud Light Platinum, the newest addition to the Bud Light megabrand, is outpacing expectations. In response, Anheuser-Busch is expanding production of Bud Light Platinum to three breweries. Brewing has already begun in A-B’s St. Louis and Columbus, Ohio, breweries, with its Ft. Collins, Colo., brewery set to follow suit in June.

“We’re optimistic we have a winner on our hands with Bud Light Platinum,” said Luiz Edmond, zone president, North America, Anheuser-Busch. “Trial and repeat purchases have been tremendous since the first ads aired during the Super Bowl, and while supplies were tight in the first few months, having to double the number breweries producing Bud Light Platinum is a great problem to have.”

Bud Light Platinum will continue to be brewed at Anheuser-Busch’s Baldwinsville, N.Y., Cartersville, Ga., and Los Angeles breweries in addition to the three new locations, placing Bud Light Platinum production in half of Anheuser-Busch’s 12 U.S. breweries.

Based on IRI Symphony data, Bud Light Platinum has proven to be the most successful brand launch in the U.S. alcohol industry since 2005. Within two weeks of launch, Bud Light Platinum reached more than 90 percent distribution and through April 1, 2012, claimed a 1.4 percent market share.

Bud Light Platinum is available nationwide in cobalt blue 12-ounce glass bottles in six- and 12-packs.

Posted in Narragansett, Press Releases

Narraganett Summer Returns (PR)

May 1, 2012; Providence, RI — Narragansett Beer today officially announces the return of its summer seasonal craft brew. Introduced last year, Summer Ale is the first summer seasonal released by the brand in its more than 120-year history. Wildly popular among beer drinkers, Summer Ale received critical acclaim in its premiere year and was awarded the Silver Medal at the 2011 World Beer Championship. Previously distributed in New England, Southern New York, and Philadelphia, Narragansett’s ongoing expansion into new markets now makes for increased availability of the supremely drinkable craft brew, perfect for the beach, boat or ballgame. Summer Ale is available at leading package stores, bars, and restaurants on draught and in 16 oz. Tallboy cans in New England, Eastern Pennsylvania, New York, New Jersey, North Carolina, and Florida.

Narragansett Summer Ale is brewed under the supervision of award-winning Brewmaster Sean Larkin at Trinity Brew House in Providence, RI, Cottrell Brewery in Pawcatuck, CT, and North American Breweries in Rochester, NY. This easy-drinking light session ale features two row pale malt and citra hops, an increasingly popular variety that complement the pale malt perfectly. Golden blonde in color, its pour produces a generous white head and balanced carbonation. The malt flavor is smooth and subtle, balanced out by a crisp hop bitterness that delivers natural notes of grapefruit and passion fruit. Summer Ale is 4.2% Alcohol by Volume and 24 IBUs.

‘Gansett Summer’s introduction last year made it the first Ale to be produced by Narragansett Beer since the 1970s. Known best for its signature Lager, a wide variety of Ales were previously available beginning in the late 1800s. The original Narragansett Brewery devoted an entire four-story building to the “Ale Department.” Staples like the Pale Ale, Select Stock Ale, and Banquet Ale outsold Lager until the 1940s when American tastes changed as a result of thousands of GI’s returning home from Lager-drinking European countries during World War 1 & II, and a wave of Lager-drinking immigrants.

The Summer Ale Tallboy can features iconic imagery of the famous Narragansett Towers. Once part of the Narragansett Pier Casino, the Towers remain a historic landmark, having endured two great fires in 1900 and 1965 and three tremendous hurricanes. The surfer catching waves in the foreground symbolizes the Southern Rhode Island shoreline’s reputation as one of the region’s top summer surfing destinations.

For more information about Narragansett Summer Ale or to find a retailer near you, visit:http://www.narragansettbeer.com/products/summer-ale.

 

Posted in Oskar Blues Brewing, Press Releases, Sun King Brewing

Sun King Brewery and Oskar Blues Release Chaka (PR)

Indianapolis, Ind. (May 1, 2012) — Indiana-based Sun King Brewery and Colorado-based Oskar Blues Brewery have been working together for months and are excited to bring you Chaka, a limited-release Belgian-style ale — the first craft beer to be packaged in the Alumi-Tek® re-sealable pint bottle from Ball Corporation. Chaka will be released in limited quantities at the Craft Brewers Conference in San Diego on May 2, 2012 and then in each brewery’s home markets the following week.

“Until we undertook this project, only large breweries and beverage companies had access to this type of packaging,” said Clay Robinson, Sun King co-founder. “Sun King and Oskar Blues worked closely with Ball Corporation and Cask Brewing Systems to design and build a simple, functional small scale system that will allow craft brewers to take advantage of this unique packaging option.”

Oskar Blues is a pioneer in the craft canning movement as the first American craft brewery to can their beer with the release of Dale’s Pale Ale in 2002. They have grown to become the largest American craft brewery to package beer exclusively in cans, producing 59,000 barrels of beer in 2011.

Sun King began crafting beer in the summer of 2009 and has grown to become one of Indiana’s largest breweries, producing nearly 10,000 barrels of beer in 2011. Sun King was the first Indiana craft brewery to can their beer and the first brewery ever to create a customizable can for their seasonal and specialty beer releases.

The connection between these two breweries is deeper than the fact that they both can their beer. Oskar Blues head brewer, Dave Chichura, began his professional brewing career in Indianapolis fifteen years ago where he became friends with Dave Colt and Clay Robinson, the two brewers who created Sun King. The three friends have been talking for years about working together on a collaborative beer, so when the opportunity came to assist in the introduction of a new packaging option for craft beer, it was an easy yes.

The end result is a delicious Belgian-style ale crafted with a blend of ingredients from each brewery’s home state: Shagbark Hickory syrup from Hickoryworks in Trafalgar, Ind.; grain from Colorado Malting Company; and a special yeast blend from Brewing Science Institute, also in Colorado. Brewers from both breweries worked together to formulate the recipe and traveled between Colorado and Indiana to brew at both locations.

“Unique packaging like the Alumi-Tek bottle provides both Oskar Blues and Sun King the differentiation we need to make our limited-release beers distinct from our core lines. Plus, the sleek, bottle shape is appealing to our customers,” said Chad Melis, marketing director of Oskar Blues Brewery. “Craft beer in aluminum bottles is another step forward in the evolution of beer.”

About Sun King Brewing Company
Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends — Omar Robinson, Andy Fagg and Steve Koers — the first keg of Sun King beer rolled out the door for delivery in July 2009. Sun King is the first full-scale production brewery in Indianapolis since Indianapolis Brewing Company closed its doors in 1948. Now available on tap and in cans at hundreds of locations around central Indiana, Sun King has grown into the third-largest beer brewer in the state of Indiana. The company’s commitment to handcrafted seasonal and specialty beers has been rewarded with multiple medals at the Indiana Brewers Cup, Great American Beer Festival and World Beer Cup competitions. Visit www.sunkingbrewing.com for more information.

About Oskar Blues Brewery
Founded by Dale Katechis in 1997 as a brewpub and grill, Oskar Blues Brewery launched their craft-brewed beer canning operations in 2002 in Lyons, Colo. They were the first American craft brewery to can their beer. Today more than 173 craft breweries are canning their beers. The original crew used a hand-canning line on a tabletop machine that sealed one can at a time. Oskar Blues Brewery in Longmont packaged 41,000 barrels in 2010 and grew to 59,000 in 2011. Visit www.oskarblues.com/ for more information.

About Ball Corporation
Ball Corporation is a supplier of high quality packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,500 people worldwide and reported 2011 sales of more than $8.6 billion. For the latest Ball news and for other company information, please visit http://www.ball.com

About Cask Brewing Systems
Cask Brewing Systems launched the canned craft beer revolution when it introduced affordable, small footprint, high-performance canning systems. Cask Brewing puts cans in the hands of craft brewers and their customers worldwide. Visit www.cask.com for more information.