Posted in Press Releases, Sun King Brewing

Sun King & Gen Con Partnership (PR)

Indianapolis, Ind. (May 4, 2012) —Craft brewing, like gaming, requires an active imagination. That’s why it feels so natural for Sun King Brewing Co. to partner with Gen Con.

Launched in 1968 by “Dungeons & Dragons” co-founder Gary Gygax, Gen Con Indy is the country’s largest gaming convention, attracting the biggest names in game design and manufacturing and more than 35,000 attendees in 2011. This summer’s exhibition will mark its 10th year in Indianapolis and its first ever to boast an Official Beer.

“When you work downtown it’s hard to miss the impact that Gen Con has on Indianapolis. It’s a really fun week and we’re excited to make a beer with that crowd in mind,” said Sun King brewer/owner Dave Colt. In 2010, Sun King made Fat Dragon in honor of Gen Con but this year the brewery will level up and make the Official Beer of Gen Con.

Gen Con will host a naming contest from June 1st — June 8th on its Facebook page (!/genconindy) for a beer that will be tapped at the JW Marriott on August 15th to help kick off this year’s convention. The beer will be made available at bars and restaurants throughout central Indiana during the convention.

About Sun King Brewing Company
Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends— Omar Robinson, Andy Fagg and Steve Koers—the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans at hundreds of locations around central Indiana, Sun King has grown into the third-largest beer brewer in the state of Indiana. The company’s commitment to handcrafted seasonal and specialty beers has been rewarded with multiple medals at the Indiana Brewers Cup, Great American Beer Festival and World Beer Cup competitions.Visitwww.sunkingbrewing.comfor more information.

About GenCon
Gen Con, LLC produces the largest consumer hobby, fantasy, sci-fi and adventure game convention in North America. It was acquired in 2002 by former CEO and Founder of Wizards of the Coast Peter Adkison, who owns the company headquartered in Seattle, Washington. Gen Con is a consumer and trade experience dedicated to gaming culture and community. For more information visit the website at For up-to-the minute details, find us at