Press Releases

SweetWater Releases Danktoberfest (PR)

SweetWater’s first true lager, a high gravity Oktoberfest-style brew, promises to straighten your schnitzel 

ATLANTA (September 28, 2012) — SweetWater’s devilishly talented brewers are at it again. Just in time for a fall release, the boys have banded together to brew Continue Reading →

Redd’s Apple Ale Launches (PR)

Redd’s Apple Ale Launches In Select States

New Brew Delivers the Refreshing and Crisp Taste of Apple 

ALBANY, GA (September 19, 2012) — Crisp like an apple.  Brewed like an ale.  Redd’s Apple Ale is now available in Alabama, Arkansas, Continue Reading →

Posted in Press Releases, SweetWater Brewing

SweetWater Releases Danktoberfest (PR)

SweetWater’s first true lager, a high gravity Oktoberfest-style brew, promises to straighten your schnitzel 

ATLANTA (September 28, 2012) — SweetWater’s devilishly talented brewers are at it again. Just in time for a fall release, the boys have banded together to brew the first true lager style beer to come from the South’s second largest craft brewer. Danktoberfest, a high gravity Oktoberfest-style brew, is the latest creative brain-child to come from the brewery’s infamous Dank Tank series.

This full-bodied lager delivers a malty taste and bready aroma, packed with zesty hops and huge amounts of heat.  Weighing in at a whopping 8.5% ABV, Danktoberfest is brewed with German malts and hops to include: Pilsner, Munich, Cara Munich, Aromatic, Dark Munich malts; and German Perle and Hallertau Mittelfruh hops.

Danktoberfest will be packaged in 22-ounce bottles and hit shelves in select locations starting the first week of October. Samples will also be available on draft at SweetWater’s Tasting Room on select tour dates. Fans should act fast and save some for the cellar. Mr. Dankenshnitzel won’t last long.

“We are excited to be able to break through our ‘ale wall’ and get our hands dirty with some serious lagering,” said SweetWater Head Brewer Nick Nock.  “Carrying on the Oktoberfest tradition, we used fine German malts and hops, while adding in our own dankness to give it a classic SweetWater spin.”

SweetWater’s Dank Tank lineup is a series of rarely released beers from the hombres of headiness. These occasional treats from the dark side of SweetWater’s soul emerge from the brewery’s experimental one-hitter…the Dank Tank. Brewed only when the itch gets so bad, they just have to scratch it.

For more on the Dank Tank series, Mr. Dankenschnitzel’s story and SweetWater Brewing Company, visit www.sweetwaterbrew.com.

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ABOUT SWEETWATER BREWING COMPANY:

SweetWater Brewing Company is an Atlanta‐based craft brewery specializing in aggressive West Coast style beers. SweetWater’s brews are unpasteurized and designed to be consumed fresh so distribution is limited to the Southeast. The award‐winning lineup of year‐round brews includes SweetWater 420, IPA, Exodus Porter, Blue, LowRYEder and Georgia Brown. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, one‐time‐only Dank Tank series. The SweetWater Brewery, open for tours every Wednesday, Thursday and Friday from 5:30‐7:30 p.m. and Saturdays from 2:30‐4:30 p.m., is located at 195 Ottley Dr. NE, Atlanta GA 30324. For more information about SweetWater Brewing Company, please visit www.sweetwaterbrew.com. For more of a social relationship with SweetWater Brewing Company follow @sweetwaterbrew on Twitter and become a fan on Facebook:www.facebook.com/sweetwaterbrew

by Reid Ramsay
Posted in Press Releases

Southern Tier Brewing Announces Tennessee Distribution (PR)

Southern Tier Brewing Company of Lakewood, New York, announces the expansion of their distribution network with the addition of Ajax Turner of Nashville, TN.

The brewery is preparing to ship their entire catalog of beers to the Music City metro area, including limited quantities of the seasonal cult sensation Pumking Imperial Pumpkin Ale.  The first of the Blackwater Series of imperial stouts to ship will be Oat followed by Choklat, available in November. The SuperPack will be available in early 2013. Featuring Unearthly Imperial IPA, 2xIPA, and Iniquity Imperial Black Ale, the SuperPack is a high gravity 12 pack of 12 ounce bottles with an average ABV of nearly 9.0%.

With a varied catalog, the Southern Tier Brewing Company has a lot to offer beer lovers. “There was a large Tennessee shaped hole in our map. We’ve begun filling that in with the addition of Ajax Turner Company,” said Phin DeMink, brewery president. “They’ll usher us in to another growing craft market in the greater Nashville area. We look forward to providing Southern Tier Brewing Company beers to another southern state.” DeMink added that the rest of the state will be online by January 2013.

“We are thrilled to add Southern Tier to our portfolio and are looking forward to spreading the liquid greatness they are known for.” Clark Calvert, craft/import manager at Ajax Turner added, “Nashville’s craft beer lovers are in for a real treat this October with the arrival of this great brand.”

In the summer of 2012 the brewery started construction on an expansion to include a 110 BBL brewhouse to help meet calls for increased production. Prior to this, a new high-speed bottle line was installed in December 2010 followed by a high speed keg line. Quality control and product consistency has remained paramount to the design decisions.

Southern Tier Brewing Company has watched their output and public demand steadily increase since the first few hundred barrels brewed in their former facility in 2003.  With a remarkable 70,000 BBL brewed by the end of 2012, and with additional new markets like Tennessee, the brewery expects 2013 to be another record setting year for production.

In Tennessee:
Ajax Turner
4010 Centrepointe Way La Vergne, TN
37086
Twitter: @ajaxturner
Facebook: Ajax Turner Co., Inc.
Phone: (615)244-2424

For more information about the Southern Tier Brewing Company, visit:
www.southerntierbrewing.com or
Twitter: @stbcbeer
Facebook: Southern Tier Brewing Company

by Reid Ramsay
Posted in Heineken NV, Press Releases

Heineken Launches New James Bond Inspired Ad Campaign (PR)

WHITE PLAINS, NY – Heineken®, the world’s leading premium beer brand, today launched a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALLâ„¢,  which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe.

The interactive experience begins exactly where the commercial leaves off, with viewers invited onto a train by the smoldering Bérénice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of grueling tests will lead them to ‘Crack the Case’ while protecting its contents from ferocious villains.

Shot in the United Kingdom, the interactive campaign pays homage to the James Bond franchise with a series of subtle nods towards previous films. The train carriages were inspired by classic Ken Adam Bond film sets and replica James Bond film props were used throughout the campaign ad.

Interesting facts on the ‘Crack the Case’ Television Commercial:

  • The film was primarily shot at Shepperton Studios in the UK. Elements were also filmed at a train station in TimiÈ™oara, Romania, with a team who were able to transform a 82 degree set into a snowy landscape.
  • Replica James Bond film props were used throughout the film as a tribute to the franchise and fans alike. Eagle-eye spectators will also spot the Spectre ring from ‘Dr. No’, the Zorin industries and Spectre logos and the Faberge Egg used in ‘From Russia with Love’ and ‘Goldeneye’.
  • The soundtrack titled ‘Man Like That’ was written and performed by rising New Zealand music star Gin Wigmore, who also makes an appearance in the film.

Check out the new spot here, and watch for the lead-in to the Crack The Case game on Facebook following the spot:http://www.youtube.com/user/heineken

About HEINEKEN USA

HEINEKEN USA Inc., the nation’s premier bier importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international bier brand; Heineken Light; Amstel Light, a leading imported light bier brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magicâ„¢ application from your smartphone attaximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.

by Reid Ramsay
Posted in Odell Brewing, Press Releases

Odell Brewing releases Woodcut No. 6 featuring Mosaic Hops (PR)

Fort Collins, CO. — On October 6, 2012 Odell Brewing will release its sixth Woodcut brew, an oak aged American ale featuring Mosaic hops. Woodcut No. 6 is the first dry hopped offering in the series, and is the result of over a year of collaboration between the Mosaic hop farmers and Odell Brewing.

“We shared some Woodcut No. 3 and Woodcut No. 4 with Jason Perrault, a 4th generation Yakima Valley hop farmer, and he loved it,” said Brendan McGivney, head of production at Odell Brewing. “He and Brad Carpenter (his family began growing hops in the valley in 1868) then shared some experimental hops with us, and we fell in love with them.

Odell Brewing began brewing with the experimental hops, known only as “HBC 369” at that time. The hops offered a profoundly unique flavor and aroma, so the brewers invited the pair to come to the brewery to brew Woodcut No. 6 with them, at which point they had landed on the name “Mosaic.”

The brewers included both Mosaic and another yet-to-be-named experimental hop variety in the kettle and Hopback. The beer was dry hopped with 100% Mosaic hops, and transferred to virgin American oak barrels where it aged for several months. The final blend marries the unique and complex tropical fruit sweetness of the Mosaic hop with the vanilla and toasted oak from the new barrels.

Odell Brewing will celebrate the release of Woodcut No. 6 on October 6th in the Tap Room with live music and local food. The brewery will also pour the beer at The Great American Beer Festival®October 11th — 13th.

Founded in 1989, Odell Brewing was started by Doug Odell, his wife Wynne, and his sister Corkie. Twenty-three years later, the culture of family and collaboration still thrives fostering a brewery full of beer-centric people. It is this passion for beer that inspires Odell Brewing to create quality, hand-crafted, innovative brews. As a regional craft brewery, Odell Brewing is committed to serving the communities in which it distributes by sourcing local raw materials, and through its charitable giving program known as Odell Outreach. Odell Brewing was recently named a “Top Company of 2010” by ColoradoBiz Magazine and is an award winning brewery, nationally and internationally: 2012 Brewers Association Recognition Award, 2011 Great American Beer Festival® – gold medal for Friek. 2010 North American Beer Awards — gold medal for Woodcut No. 3. 2009 BrewNZ Awards — gold for 5 Barrel Pale Ale. 2008 World Beer Cup® — gold for IPA. 2007 Great American Beer Festival® — gold medal for IPA.

by Reid Ramsay
Posted in Press Releases, Redd's Brewing Company

Redd’s Apple Ale Launches (PR)

Redd’s Apple Ale Launches In Select States

New Brew Delivers the Refreshing and Crisp Taste of Apple 

ALBANY, GA (September 19, 2012) — Crisp like an apple.  Brewed like an ale.  Redd’s Apple Ale is now available in Alabama, Arkansas, Florida, Georgia, Louisiana, Maine, Mississippi, Missouri, Oklahoma and Texas.

Redd’s Apple Ale is an apple flavored golden ale with low malty and bitterness cues.  With a crisp clean finish that allows the natural apple flavor to come through, this ale is for those times when you are looking to branch out and try something different.

“We are proud to introduce a refreshingly crisp brew that showcases the natural flavor of apples,” said Andrew Zrike, brand manager of Redd’s Apple Ale.  “By blending the flavor of apples into a golden ale, Redd’s Apple Ale is the perfect choice for the times when you want a refreshing and sweet alternative to your everyday beers.”

Redd’s Apple Ale is available in 6-pack bottles at 5 percent alcohol by volume and only 165 calories per 12 ounce bottle serving.  Learn more about and find out where it is available by visiting www.reddsappleale.com and www.facebook.com/reddsappleale.

by Reid Ramsay
Posted in Press Releases, Shipyard Brewing

Shipyard Releases First Barrel Aged Offering (PR)

PORTLAND, ME — (September 19, 2012) — Shipyard Brewing Company has released the first in its new line of limited edition bourbon barrel aged ales.  2,100 bottles (350 cases) of Bourbon Barrel Aged Double ESB are quickly selling off store shelves in Maine, New Hampshire, Florida, and California.

In October, 350 cases of Bourbon Barrel Aged Smashed Pumpkin will be released in select markets.  In December, a limited number of cases of Bourbon Barrel Aged Prelude will also be released.  Video of the barrels being filled can be viewed at this link: http://www.youtube.com/watch?v=owrZEanqz0E&feature=relmfu.

These brews have all been brewed and carefully cellar-aged in small batches for over 100 days in decanted bourbon barrels.  This line of unique beers allows Shipyard’s brew house crew to blend their creativity and passion for beer to create these special, limited release brews.

These 750 milliliter (1 pint 9.4 fluid ounce) bottles are all hand filled, corked, and individually labeled with the bottle number.  Recommend serving temperature is 55 degrees Fahrenheit in brandy-style stemware.  The suggested retail price is $14.99 per bottle.

More about Bourbon Barrel Aged Double ESB:

Malt:  2-Row Pale Ale, Crystal and Chocolate

Hops:  Progress, Challenger and Goldings

Yeast:  Top-fermenting English

Color:  Tawny, burnt orange.  Fined, but not filtered.

Aroma:  Raisins, whisky, nuts

Body:  Elegant, silky

Finish:  Warming, vanilla, charcoal and lingering

IBU:  78-80

SRM:  29.72

ALC/VOL:  13.2%

 

More about Bourbon Barrel Aged Smashed Pumpkin:

Malt:  Pale, Whole Wheat, Munich

Hops:  Willamette and Saphir

Yeast:  Top-fermenting English

Color:  Honey

Aroma:  Oak spiced, vanilla, nutmeg and cinnamon

Body:  Light to medium

Finish:  Warming, smooth and velvety

IBU:  35

SRM:  14.85

ALC/VOL:  11.4%

About Shipyard Brewing Company:  Founded in 1994, Shipyard Brewing Company is located on the historic waterfront in Portland, Maine and produces 17 varieties of award-winning English style and seasonal beers.  Its products are distributed in over 35 states.  The Brewers Association ranks Shipyard as the 16th largest craft brewery in the U.S. and 24th overall, making it one of the top 15 rising breweries in the country.  In 2011, the brewery produced 129,285 barrels (1,781,260 cases) of its award-winning brews.  This marks a 31.7% increase over 2010.

www.shipyard.com

by Reid Ramsay
Posted in Odell Brewing, Press Releases

Odell Mountain Standard Double Black IPA Returns (PR)

FORT COLLINS, CO. — On September 22, 2012, fall officially returns as does Odell Brewing Company’s Mountain Standard. The brew, a double black IPA, was released in a four-pack for the first time last year.

Featuring hops grown on Colorado’s western slope, the brew blends a rich, dark malt character with a crisp and bright hop aroma and flavor. The bold combination pairs well with brined or roasted meats, sharp aged cheddars, or bittersweet chocolate.

Mountain Standard was a featured “Craft Beer of the Day” on Forbes.com. “For a brew that clocks in at 9.5% ABV, Mountain Standard Double Black India Pale Ale is remarkably tasty,” said Forbes contributor, Erik Kain. “It manages to be very strong and very delicious all at once, with a nice round flavor that lingers gently, leaving that perfect balance of bitter and sweet in your mouth long after you’ve drained your glass.”

The brewery will celebrate the return of Mountain Standard in the Tap Room on September 22nd, during the Fall Equinox. Guests can try the beer, and enjoy local food truck fare as well as live music by The Constant Tourists from 4 — 6 p.m.

Mountain Standard is available from September — January within the brewery’s ten state distribution footprint.

About:

Founded in 1989, Odell Brewing was started by Doug Odell, his wife Wynne, and his sister Corkie. Twenty-three years later, the culture of family and collaboration still thrives fostering a brewery full of beer-centric people. It is this passion for beer that inspires Odell Brewing to create quality, hand-crafted, innovative brews. As a regional craft brewery, Odell Brewing is committed to serving the communities in which it distributes by sourcing local raw materials, and through its charitable giving program known as Odell Outreach. Odell Brewing was recently named a “Top Company of 2010” by ColoradoBiz Magazine and is an award winning brewery, nationally and internationally: 2012 Brewers Association Recognition Award, 2011 Great American Beer Festival® — gold medal for Friek. 2010 North American Beer Awards — gold medal for Woodcut No. 3. 2009 BrewNZ Awards — gold for 5 Barrel Pale Ale. 2008 World Beer Cup® — gold for IPA. 2007 Great American Beer Festival® — gold medal for IPA

by Reid Ramsay