Press Releases

Shmaltz Brewing Celebrates Sweet 16 (PR)

CUPCAKES AND UNICORNS AND THE MOST EXTREME
SWEET 16 – AND CHANUKAH BEER – EVER CREATED!

Jewbelation Sweet 16:
16th Anniversary Celebration Ale
Brewed with 16 Malts, 16 Hops, and Soaring to 16% Alc

HE’BREW Holiday Gift Pack:
Featuring Eight Delicious Shmaltz Beers Plus a Custom Continue Reading →

Posted in Press Releases

Airways Brewing Company Releases First Packaged Product (PR)

KENT, WA. — Beginning today, Seattle and Tacoma-area craft beer lovers and prophecy enthusiasts can begin stocking up on Airways Brewing Company’s® Final Departure Imperial Stoutâ„¢. The first packaged offering from the growing microbrewery — located just south of Seattle in Kent — Final Departure was brewed as a nod to the fast-approaching end of the Mayan calendar known as the “end of days” on December 21, ensuring the last beer you enjoy is one you’ll never forget.

“As our time on earth supposedly draws to an end, we’ve brewed up something special and truly unique for what may be the last beer you ever drink,” said Alex Dittmar, owner and head brewer at Airways Brewing Company. “Plus, we figured what better time to start bottling our beer — just in case.”

But don’t worry — this big, bold stout is sure to make those enjoying it forget what potentially lies just ahead. Intended to be opened on December 20, the day before the predicted end of the world, Final Departure Imperial Stout boasts a 9.9 percent ABV and 75 IBUs. As Airways Brewing’s darkest beer yet, notes of coffee and chocolate give way to a toasty finish accompanied by a firm hop bitterness. For those who dare to take a chance, this limited edition stout was designed get better with age, giving hope to a world after “the end of days.”

“We’re excited Airways Brewing has decided to bottle their amazing beer and we can’t wait to stock it on shelves,” said Erika Tedin, owner of Full Throttle Bottles, a specialty beer shop in Seattle’s Georgetown neighborhood. “We’ve been patiently waiting to be able to share Airways beer with our customers and think Final Departure is a fabulous first introduction.”

Final Departure will be available in 22-ounce bottles throughout the Seattle and Tacoma area at select specialty bottle shops — including 99 Bottles, Special Brews, Full Throttle Bottle, Beer Junction, Dog and Pony, Beer Authority, The Red House, Malt and Vine, Pint Defiance, Vashon Thriftway and more — now through December 21.

For those who prefer to have their last beer be a draft one, Airways Brewing Company will be hosting an “End of Days” party on December 20 at the Airways Brewing Tap Room in Kent. Open from 3 pm to midnight, those anxiously waiting for the clock to strike midnight will enjoy three versions of Final Departure on tap — including the original, and two special versions aged in rum and whiskey barrels — plus Airways Brewing seasonal offerings and more.

For more information about Airways Brewing, Final Departure or the “End of Days” party, be sure to follow Airways Brewing Company on Facebook and Twitter, or visit www.airwaysbrewing.com.

About Airways Brewing Company:

Founded in Spring 2010, Airways Brewing Company is a growing microbrewery located in Kent, Washington. Currently producing several year-round and seasonal offerings — including Sky Hag IPA®, Pre-Flight Pilsâ„¢, Jet City ESBâ„¢, Starliner Stoutâ„¢ and Midnight Departure CDAâ„¢ — Airways Brewing also features limited edition and cask beers throughout the year. Pints, tasters and growler fills are available at the brewery’s Kent taproom, open Wednesday-Friday from 3-8 pm and Saturdays from 3-7 pm (6644 S 196th Street, #T100). Pints and delicious Northwest-style food can be found at the Airways Beer & Bistro in downtown Kent Monday-Thursday from noon-9 pm and Friday-Saturday from noon-10 pm (320 W Harrison). Delicious offerings from Airways Brewing can also be found in specialty bars, bottle shops and restaurants throughout the greater Seattle/Tacoma area. For more information about the brewery and Bistro, visit www.airwaysbrewing.com.

by Reid Ramsay
Posted in Crispin/Fox Barrel Ciders, Press Releases

Crispin Launches Fox Barrel English Perry Cider (PR)

COLFAX, CA – Crispin is launching another “British Invasion” with Fox Barrel English Perry, a juicy, fresh, medium-bodied pear cider with a subtle citrus zing and a natural pear finish.
“An exploration of traditional English Perry excited us enough to want to explore a Fox Barrel interpretation of a cider classic,” said Bruce Nissen, Head Cider-Maker, Crispin Cider Company.

Fox Barrel Perry is an untraditional but authentic interpretation of pear cider-making, inspired by an uncommon cider style that originated in the British Midlands.

100% Made In England

100% pressed and naturally fermented in England. Made with only premium pears, smoothed with pure pear-juice. No added flavors, colorants, malt, spirit or flavored hard apple-cider. No sorbate or benzoate preservatives.

100% Pearfection

A truly sessionable, classic English, medium-dry natural Perry. Juicy, fresh, medium-bodied, with a subtle citrus zing and a long natural pear finish.

English Supeariority Complexity. 5.3% ABV 

Slightly cloud and alive with natural pear flavors and complexity. Lightly sparkling, fresh straw in appearance with a natural semi-brilliance.

The Greatest Cider Adventures

“American cider drinkers are adventurous souls, and they like to explore and are fascinated by both tradition and pioneering personality,” said Joe Heron, President & CEO, Crispin Cider Company. “Our English Perry shares this dichotomy — it’s a classic but quite unlike what has been before.”

About the Crispin Cider Company

The Crispin Cider Company produces natural hard apple craft ciders using fermented American unpasteurized fresh-pressed apple-juice in Original, Light and Brut varietals, and additional unfiltered Artisanal Reserves — Honey Crisp, Lansdowne, The Saint and Cho-tokkyu, and also imports a classic English Dry Cider, Crispin Browns Lane.

The Fox Barrel Cider Company is dedicated to the production of superior pure pear ciders, using American fermented fresh-pressed pear-juice. Available in Pacific Pear, Blackberry Pear and Apricot Pear varietals and additional unfiltered Cidery Reserves  — Ginger & Blackcurrant and Rhubarb & Elderberry.

Crispin and Fox Barrel ciders are all Gluten Free for the gluten intolerant.

The company is based in Chicago, IL & Colfax, CA.

www.FoxBarrel.com & www.CrispinCider.com

by Reid Ramsay
Posted in Dogfish Head, Maui Brewing Company, Press Releases

Maui Brewing Collaborates With Dogfish Head On Liquid Breadfruit (PR)

LAHAINA, MAUI, HI – Maui Brewing Co. (MBC) is very proud to announce the upcoming release of their first collaboration with Dogfish Head Craft Brewed Ales (DFH) of Milton, Delaware.  Liquid Breadfruit is an Imperial Golden Ale brewed with ‘ulu (local Maui breadfruit) and toasted papaya seeds.  This unique beer also utilizes “DNA” (Delaware Native Ale), a special yeast, captured outside a peach farm in Delaware.  Liquid Breadfruit marks the third in the quarterly limited releases announced by MBC earlier this year.  Earlier releases have been La Perouse White (Spring 2012) and Sobrehumano Palena’ole (Summer 2012).  Liquid Breadfruit will be released in October.

Craft brewing wunderkinds Garrett Marrero (MBC) and Sam Calagione (DFH) had talked about a collaboration brew.  After reading an invitation from Garrett to her dad, Sam’s young daughter, Grier, just couldn’t hold back her excitement at the possibility of traveling to Hawaii.  So, in part, thanks to a little girl’s inquisitiveness and ensuing persistence, plans for the collaboration really started to come together.  So, how was the idea for a breadfruit beer born? Sam recalls, “One day I saw an article in a newspaper about  breadfruit and it sounded enticing.  We had isolated a yeast native to Delaware that has a lot of tropical notes … I said ‘DANG’ to myself and shot Garrett an email asking him what he thought about breadfruit.”  The response was extremely positive and, together, the brewers at DFH and MBC started developing the recipe.  This collaborative effort pulled in many ideas — including the use of toasted papaya seeds, Calypso hops and adding additional bread-inspired grains in the beer.  And, the name, seemed simple enough to Sam — he says, “I thought it would be cool to call the beer LIQUID BREADFRUIT — since beer has been called ‘liquid bread’ for centuries.”

The Breadfruit Institute of Hana, Maui, Hawaii is an organization that promotes the conservation and use of breadfruit for food and reforestation.  Garrett and Sam spoke with Ian Cole and Diane Ragone to learn more about this very important, staple crop of Polynesian cultures. The fruit and seeds of all species of breadfruit are edible and nutritious, providing protein and minerals, and the tree can also provide materials for construction, medicine, fabric, glue, insect repellent, animal feed and more.  While this “tree of bread” has the potential to play a large role in alleviating hunger in many parts of the world, it intrigued this duo to do what they do best — to push the boundaries of craft beer!  Approximately 2500 lbs. of breadfruit was harvested for the Liquid Breadfruit Project; and 10.5 lbs. of papaya seeds painstakingly harvested by staff and local farmers markets.

Approximately 400 barrels will be produced out of which 4300 cases will be canned and the difference to be available in draft.  All market areas where MBC is distributed will receive product but specific allocations will be based on sales.  “The only downside to this project is that we had originally scheduled LB for a September release but due to a late breadfruit harvest, this schedule has been pushed back to October,” tells us Garrett Marrero.  “But all good things take time.  Sam and I enjoyed working together on this project and we look forward to being able to share it with our fellow craft beer lovers.  The pub batch brewed as a test in April was a HUGE hit at our annual Maui Brewer’s Festival.”  Fans will be sure to enjoy the whimsical and brightly colored graphics on the packaging as well as what is in the can. When Sam sampled the first batch, he said, “it tasted like what it feels like to be on Maui…like nature magnified: tropical and refreshing and lovely.”

About Maui Brewing:

Maui Brewing Co. is a truly Hawaiian brewery, and proud to make 100% of their beer, canned and draft, in Hawaii. Recognized as Hawaii’s #1 craft beer since 2005, the company has a strong commitment to the local economy and the environment. MBC beers are packaged with the most eco-friendly materials. Cans are manufactured on Oahu and designed by local Maui artists. They have the added bonus of better protecting the beer from both light and oxygen damage which can compromise the taste. Plastic rings are dangerous to marine life and therefore, a unique, recyclable plastic carrying device is used to hold the cans. The spent grain from beer production is donated to local ranchers for cattle feed and composting. MBC is also very active in several local Hawaiian charities. Founder Garrett Marrero and his wife, Melanie, operate a 7-barrel brewpub at the Kahana location as well as a 25-barrel production brewery and canning facility in Lahaina. Maui Brewing Co. is a truly local beer as 100% of their products are made in Hawaii. Contact [email protected] for interviews, additional information, or media questions. To order for your retail/restaurant/resort establishment, contact [email protected]. 

by Reid Ramsay
Posted in Press Releases, Switchback Brewing Company

Switchback Brewing Company to Bottle its Signature Ale for Sale in Vermont (PR)

Switchback Brewing Company to Bottle its Signature Ale for Sale in Vermont 

Brewery marks 10th anniversary with release of Switchback Ale in 22oz bottles and a public celebration on October 13, 2012

Burlington, VT: Switchback Brewing Company announced that it will bottle its beer in Vermont with state-of-the-art equipment that allows the company to stay local and true to its commitment to quality. This move has been greatly anticipated by fans of the beer, many of which have been clamoring to enjoy Switchback at home for years.   A public anniversary celebration and open house will be held on October 13th at the brewery.

 Switchback Ale a Draught Beer Sensation

Demand for Switchback Ale has been ever increasing since it was introduced in October 2002. The beer’s popularity quickly soared strictly through word of mouth recommendations.  The company, instead of rapidly increasing production to meet demand, focused on remaining an independent, quality-driven brewery.  Because of that focus on quality, the beer has only been sold on draught at bars, restaurants, and hotels throughout the region until now.

The Long Road to Bottles

In the company’s early years, it held back from bottling, planning to wait until it could afford the technology that would maintain the highest standards of quality.  As the popularity of the beer continued to rise, bottling became impossible as the brewery could not make enough beer to satisfy keg demand, despite steadily expanding capacity.  There simply was no beer to bottle.

“Slow growth has enabled Switchback to monitor and ensure quality through every step of our expansion,” said Bill Cherry, President/Brewmaster.  “The tide began to turn in 2009, when we installed a beautiful copper brewhouse, built in 1964 and acquired from a brewery in Beerfelden, Germany.  This brewhouse allowed us to begin work on a bottling line,” Cherry explained.   “The new bottling line has as its centerpiece a German engineered filling system that is arguably the best in the world.  The gentle and hygienic handling of the beer in this filling line allows for Switchback Ale to be absolutely identical to the draught (keg) beer version.”  Between the increased capacity and the new bottling equipment, Switchback now produces enough beer and has the technology to offer bottles .

10 Year Anniversary Events

The public release of Switchback Ale in bottles will coincide with the brewery’s 10th Anniversary.  To celebrate this milestone, Switchback Brewing Company will host public and private events at the brewery. On Friday, October 12, the brewery will host a VIP dinner to thank local dignitaries and the many local businesses, friends, and workers who have been a part of the brewery’s development and growth over the years.

On Saturday, October 13, the brewery will have a public celebration and open house, featuring live music by Japhy Ryder as well as Kat Wright & The Indomitable Soul Band, with Switchback-simmered bratwurst provided by McKenzie Country Classics.  Local merchants A-maize-ing Kettle Corn, Misery Loves Company, Lake Champlain Chocolates, Rookies Root Beer, Black River Coffee Roasters, and Big Fatty’s BBQ will also be participating.  Brewery tours, photo booths, airbrush tattoos, henna tattoos, and many other fun activities will be underway all afternoon. For more information, go to www.ticketriver.com (keyword:  SWITCHBACK).

by Reid Ramsay
Posted in Press Releases, Shmaltz Brewing

Shmaltz Brewing Celebrates Sweet 16 (PR)

CUPCAKES AND UNICORNS AND THE MOST EXTREME
SWEET 16 – AND CHANUKAH BEER – EVER CREATED!
Jewbelation Sweet 16:
16th Anniversary Celebration Ale
Brewed with 16 Malts, 16 Hops, and Soaring to 16% Alc

HE’BREW Holiday Gift Pack:
Featuring Eight Delicious Shmaltz Beers Plus a Custom Glass, Chanukah Candles, and
Instructions on How to Build Your Own Beer Menorah

New York, San Francisco, Beyond! – September 24, 2012 – This holiday season, Shmaltz Brewing Company celebrates its “Sweet 16” with the limited-edition release of the next stop on HE’BREW Beer’s award-winning Anniversary journey: Jewbelation Sweet 16®. A complex, enormous brown ale with a dynamic labyrinth of multi-layered flavors, Jewbelation Sweet 16® is brewed with 16 malts, 16 hops and soars to 16% alc. Since its inception in 2004, Shmaltz’sJewbelation® series has been hailed by critics and showered with accolades including, “5 Stars” from Celebrator Beer News, “Best Holiday Beer” by Pacific Brew News, and Playboy Magazine naming Jewbelation Twelve® one of the “Best Winter Brews.” Imbibe Magazine calls Jewbelation 14® one of the “Top 50 Beers in the World” and a blind, holiday tasting panel from SF Weekly determined Jewbelation 14® the “Best Christmas Beer” – the brew also took home a Gold Medal at the World Beer Championships (2011).


Shmaltz’s 3rd Annual HE’BREW Holiday Gift Pack® features eight 12 oz. bottles of beer which include the World Beer Championship Silver Medal winning (and newly designed), Genesis Dry Hopped Session Ale®, Messiah Nut Brown Ale®, Origin Pomegranate Strong Ale®, Gold Medal winners Bittersweet Lenny’s RIPA® and Hop Manna IPA, plus the unique collaboration with Terrapin Brewing, Reunion Ale ’12 – A Beer For Hope®. Completing the only Chanukah Beer Gift Pack on any shelf this season are 2012’s rare, barrel-aged blend, Funky Jewbelation®, and Jewbelation Sweet 16®. The Gift Pack® includes a custom glass, Chanukah candles and instructions on “How To Build Your Own Beer Menorah” – which details how to enter the 3rd Annual “Best Beer Menorah” Facebook competition for a chance to win a chosen prize!

Also inside this year’s Gift Pack is a special, promotional discount code that offers an opportunity to save on Shmaltz proprietor Jeremy Cowan’s debut, small business memoir, Craft Beer Bar Mitzvah, when purchased through the Shmaltz Brewing Company webstore. CBBM is available in bookstores nationwide through Small Press United and online with all major retailers, including Amazon.com. More information about Craft Beer Bar Mitzvah is listed below and can be viewed atwww.craftbeerbarmitzvah.com.

Celebrate multiple holidays at once by attending a Shmaltz Brewing event, like Chanukah vs. Christmas: The Battle Royale of Beers. And, stay tuned in the coming weeks for this year’s selection of The Sweet 16 Most Chosen Bars -hosting Shmaltz holiday events all over the country.

Craft Beer Bar Mitzvah:
Since the national release of Craft Beer Bar Mitzvah (October 2011) by Small Press United, Shmaltz proprietor Jeremy Cowan has traversed North America hosting book and beer signing events at renowned venues such as Omnivore Books, Kepler’s Books, Dog Eared Books, Pacific Standard, Stanford Bookstore, The Strand, Atlanta Jewish Book Festival, The 33rd Annual St. Louis Jewish Book Festival, and Great American Beer Festival. Critics from Philly Beer Scene, Esquire.com,Washington Post, Ale Street News, J Weekly, 7×7 Magazine, East Bay Express, and many others are raving about Jeremy Cowan’s memoir. Craft Beer Bar Mitzvahis an ideal Chanukah gift and available for purchase at independent bookstores, Jewish gift shops, beer specialty stores, and online retailers; IPG is the second largest independent press distributor in the United States.

Detailed information on Craft Beer Bar Mitzvah, including a free sampling of Chapter One and suggested beer pairings, can be viewed atwww.craftbeerbarmitzvah.com.

About Shmaltz Brewing Company
Shmaltz Brewing Company was named “Best American Craft Brewer” and won the “Best In Show 2010” title by Beverage World Magazine, after being named “Breakout Brand” for 2009. Ranked in 2012 as one of the “Top 50 Brewers in the World” by RateBeer.com, Shmaltz was also included in the “Top 50 Fastest Growing Bay Area Companies” by San Francisco Business Times, and is a recipient of the “Distinguished Business Award” by the Brooklyn Chamber of Commerce.

Established in San Francisco in 1996 with the first batch of 100 cases of HE’BREW Beer® bottled, labeled, and delivered by hand, Shmaltz has sold more than ten million bottles of beer to date. Along with their acclaimed line of HE’BREW Beers®, Shmaltz introduced its new line of sideshow-inspired Coney Island Craft Lagers®. Shmaltz offerings are available in more than 30 states through 35 wholesalers at more than 3,500 retail specialty shops across the U.S., including Beverages & More, Whole Foods, Total Wine, select Krogers and Cost Plus.

Shmaltz Brewing beers have appeared in such distinguished media outlets as The New York Times, CNN Headline News, The Onion, Beer Advocate Magazine, Celebrator Beer News, Ale Street News, NPR’s “Weekend Edition,” New York Magazine, Newsweek, Men’s Health, Playboy, Associated Press, Reuters, MSNBC, San Francisco Magazine, The Jerusalem Report, New York Jewish Week, Washington Post, MAXIM, Forbes.com, Smartmoney.com, Entrepreneur.com andEpicurious.com.

For more information, please visit:
www.shmaltzbrewing.com
###
by Reid Ramsay
Posted in Anchor Brewing, Press Releases

A Magnum-Sized Celebration to Honor 41 Years of Brewing (PR)

On September 30, 1971, Mark Carpenter joined Anchor Brewing Company as one of five employees. In the decades that followed, Mark played a key role in developing the many innovative beers that were produced at Anchor.

And upon becoming brewmaster in 2010, Mark has continued that innovation — starting with the release of Brekle’sTM Brown in 2011, and with the 2012 introduction of the Zymaster® Series, a unique series of beers rooted in its exceptional respect for the ancient art and noble traditions of brewing. The inaugural beer in the series, Zymaster Series No. 1: California Lager, was released in February 2012.

This past July, Zymaster Series No. 2: Mark’s Mild was released in draught only. To commemorate Mark’s 41st anniversary, we’re releasing a limited edition magnum (1.5 Liters) of Mark’s Mild. Beginning Monday, October 1st, Mark’s Mild magnums will be sold only through the Taproom at our brewery while supplies last. Mark’s Mild is inspired by the British Mild style, lower in alcohol, but high in flavor. This brew has a malty sweetness with hints of chocolate, nuts, caramel and toffee, and a smooth, thirst-quenching finish, proving the notion that beer doesn’t have to be extreme to be interesting.

Anchor Brewing Company is proud to have Mark Carpenter as our brewmaster and friend. We invite you to raise your Anchor and help us celebrate.

Mark’s Mild Magnums Availability:
The Taproom
Anchor Brewing Company
1705 Mariposa Street
San Francisco, CA 94107

Monday – Friday
9:00 a.m. – 4:00 p.m.

Limited Edition Magnums (1.5 Liters) while supplies last
Price: $29.99

Additional Links:
Watch what our friends from throughout the industry had to say about Mark’s 40th anniversary in this video:Brewmaster Mark Carpenter Celebrates 40 Years at Anchor.

Mark’s Mild has a special significance to its brewmaster. To read more about its origin, visit our blog: A Return to Maidstone, The Origin of Mark’s Mild

 

by Reid Ramsay
Posted in Guinness, Press Releases

Guinness to launch ‘Made of More’ Campaign (PR)

Diageo, owner of GUINNESS®, today announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – „Made of More‟ – and features a TV advert entitled „Cloud‟, to be exclusively previewed on the UK and Irish Guinness Facebook page on 1st October at 12 noon and then on TV, digital and in cinema from 4th October.

Created by AMV BBDO, the campaign celebrates the attitude shared by the brand and its drinkers — getting more out of life by putting more in. The creative, also features print and digital.

„Cloud‟, the first film, directed by award-winning Peter Thwaites from Gorgeous, was shot on location in South Africa in both Johannesburg and along the Durban coastline. It follows the extraordinary journey of a rather unusual cloud, a metaphor to show the amazing things that can happen when we challenge ourselves to make the most of who we are. The film, which will have 90”, 60” and 30” versions, shows a lone cloud breaking away from a cloudy mass, slowing down, no longer blown along by the elements. The cloud chooses its own path, and floats in from the ocean to explore the city below, no longer a simple cloud but something „made of more‟.

As the film progresses, the cloud engages with people, places and objects below, seeing itself reflected in mirrored skyscraper, darkening as it approaches the scene of a fierce industrial fire before the dramatic climax. The cloud then gently drifts back, ocean-bound, and gradually merges into a swirling pint of Guinness, before resolving with the new endline Guinness. Made of More.

The campaign will also include Out of Home creative further developing the „Made of More‟ positioning. Using four extraordinary visuals shot by renowned photographer Nadav Kandar on location at the Olympic National Park, Washington State, they reveal unique creatures which evidently refuse to settle for the ordinary: a woodpecker has sculptured itself an elaborate home, a caterpillar has delicately nibbled out highly detailed scene in a leaf, and a spider has spun an intricate web depicting other insects to tempt its prey. A fourth poster shows a swarm of fireflies that have come together to make the shape of a beautiful chandelier on an overhanging branch.

Nick Britton, GUINNESS Senior Brand Manager, said “We think the new brand creative will resonate with people who are open-minded and alive to opportunity and it will inspire them to never settle for the ordinary. The idea of something being made of more is one that really reflects a shared attitude GUINNESS has with its drinkers who love the distinctive look and taste of GUINNESS and aspire to get the most out of every aspect of their lives. It’s not defined by a single age, class or demographic. GUINNESS has always been synonymous with iconic advertising and this new creative direction for the brand presents great territory to connect with consumers that never settle for the ordinary.”

Executive Creative Director BBDO on Guinness Western Europe, Dave Buchanan, said, “We all have a choice. Many years ago Arthur Guinness chose to transcend the ordinary and produce an extraordinary drink, a drink made of more. Today our cloud bucks the trend. Instead of being blown by the wind it takes its own extraordinary journey; our spider spins an extraordinary web and our woodpecker fashions an extraordinary house. This campaign is about that choice: Do we settle for the way things are or do we take the bold choice to step up and be made of more? Do we settle for an ordinary drink or do we choose one that is made of more?”

To view the exclusive preview of „Cloud‟ visit http://www.facebook.com/Guinnessgb
Enjoy Guinness Sensibly.

The GUINNESS, HARP & Made of More word and associated logos are trademarks.(c) Guinness & Co. 2012

-Ends-

Notes to editors:
Filming was captured over four days including two half day helicopter shoots. Weather conditions were critical as a clear sky and calm conditions were essential to the shoots success.

Soundtrack information:
“The Grand Finale” — Danny Elfman

Ad credits:
Director: Peter Thwaites, Gorgeous
Prod Co. Producer: Ciska Faulkner, Gorgeous
AMV Producer: Olly Chapman

Previous work by Peter Thwaites
ï‚· AT&T — „Birthday‟
ï‚· Martini — „Luck is an attitude‟
ï‚· Barclaycard — „Waterslide‟

Thwaites won the Directors Guild of America’s prestigious Best Commercial Director prize for 2008.

Creative team:
Executive Creative Director: Dave Buchanan
TV: Alex Grieve and Adrian Rossi
Print: Ant Nelson and Mike Sutherland
TV Producer: Olly Chapman

About Diageo
Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan‟s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo‟s global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.

Celebrating life, every day, everywhere

by Reid Ramsay