Heineken NV
So James Bond will be dropping his signature drink (the shaken, not stirred martini) for a Heineken. The $45 million dollar deal places Heineken in the hands of one of the most epic heroes of all time. The reception of Continue Reading →
The internet truly never forgets. Heineken’s Facebook page is getting slaughtered with comments about “accidentally” being associated with a dog fight in (in Mongolia?) in 2011. Heineken NV, the global entity for the brand denies even knowing this existed. Apparently, Continue Reading →
Heineken NV has issued a partial recall for a few Mexican beers. The affected bottles are less than 1%, but the company is issuing a partial recall.
The affected products include:
Carta Blanca 12-ounce brown bottles in 6-packs and 12-packs
Dos Equis Ambar Continue Reading →
Defect Detected in 12-Ounce Brown Bottles for Six Packs and 12 Packs of Carta Blanca and Dos Equis Ambar as well as “Beers of Mexico” and “Best of Mexico” Pack Types
White Plains, N.Y. — April 11, 2012 — HEINEKEN Continue Reading →
Heineken NV is recalling a small percentage of Dos Equis bottles.
How will that bottle of Heineken cost in James Bond’s new movie Skyfall? Apparently around $45 Million. A couple of weeks ago at the Heineken National Expo, Heineken NV debuted one of their new marketing approaches in 2012- James Continue Reading →
Last week I spent about a day and a half at Heineken NV’s National Brand Expo in Atlanta, Georgia. If nothing else, the expo really gave me an insight to a global company like Heineken. Around 8 AM, on a Continue Reading →