Heineken NV
NEW YORK, Aug. 21, 2012 Whether it’s alligator tail empanadas in Miami, a jellyfish baguette in Dallas, or grilled kangaroo in Houston, the lunchtime routine just got more interesting. With the recent launch of the Most Interesting Academy, Dos Equis upholds the brand’s commitment Continue Reading →
White Plains, NY) — Heineken USA today announced the addition of Strongbow Cider to its portfolio beginning January 1, 2013. HEINEKEN N.V. is the global leader in cider with nearly 25% market share and products available in 20 markets. The Strongbow brand will further complement Continue Reading →
I guess you aren’t the fastest man on Earth without an enemy or two. Just as the men’s 100 meter final was set to start, a spectator started taunting Bolt. He then threw a Heineken bottle at him. Needless to Continue Reading →
WHITE PLAINS, NY — Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf is a dual-character brew that pours “blood” red, starting smooth and ending with Continue Reading →
Heineken USA wills start rolling out Indio to select markets this month. Indio, a dark beer, has been brewed in Mexico since 1893 specifically brought in to complete with Victoria that continues to roll out new draft and bottle accounts stateside. Continue Reading →
Heineken has just acquired Belgian cider producer Stassen from its current management for an undisclosed amount.
Stassen is based in Aubel, Belgium. There are three important units to their operation – the cider making, an R&D unit (new product pilot plant), Continue Reading →
Skrillex tweeted a picture of a special Heineken bottle made just for him. Skrillex (how do you describe the guy?) is a music producer/dj. A music vid below.