Heineken announces global layoffs amid lower sales volumes
Heineken announced this week that it is slashing up to 6,000 jobs globally — nearly 7% of its 87,000-person workforce — while downgrading its 2026 profit-growth guidance. The world’s second-largest brewer is contending Continue Reading →
Lagunitas Brewing Co. (Petaluma, CA) has announced a deal today with Heineken International. The deal allows Heineken, the world’s 3rd largest brewery, a 50% stake in the brewery.
The deal is cash generator for Lagunitas, who announced the addition of a Continue Reading →
If you look back over the past few years of beer truck thefts on Beer Street Street Journal, you are going to see various Darwin Award winning folks stealing beer trucks.
99.999999999% of the time, the heist ends as expect. In Continue Reading →
For many, James Bond drinking a Heineken instead of his signature “shaken, not stirred” martini was a bittersweet. Heineken paid reportedly millions to have the secret agent drinking the Dutch beer in the new movie SkyFall. For those with a Continue Reading →
The new Bond flick SkyFall is in theaters, and the new Heineken bottles are on shelves. By the responses, so many people (even Bond himself) seem less than thrilled that 007 will drop the signature martini for this product placement.
Many have called it a travesty. This winter, James Bond will give up the shaken, not stirred one liner and reach for a Heineken. Heineken NV paid millions of dollars to get the secret agent to drink this Continue Reading →
WHITE PLAINS, NY – Heineken®, the world’s leading premium beer brand, today launched a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, SKYFALLâ„¢, which sees Daniel Craig bring his explosive portrayal of James Continue Reading →
