Ethel was a sham. A figment of an imaginative marketing campaign by DDB. AdWeek gets down to the bottom of this nearly instant viral campaign for New York “brewery.” The ads featured an 80 year old grandmother whose husband past Continue Reading →
More Ethel! The beer backstory. Hope this beer gets distributed outside of New York. More on Ethel’s Brew
Ethel’s Brew has made a real splash today. The new brewery with 88 year old Ethel might just be a marketing genius. Meet more of Ethel and the family.
Beer with Sugar
Pizza Boy Crush
Girl Can’t Tie Velcro Shoes
In one of the most interesting viral ads for a brewery to date, meet Ethel’s Brew. The brand is centered around Ethel, and 88 year old single lady in New York. She’s a widow now, as her husband Burt past Continue Reading →
