Anheuser-Busch

Anheuser-Busch Acquires Blue Point

Mega brewer Anheuser-Busch (AB-InBev) has purchased another craft brewery – Blue Point Brewing (Long Island, NY).

The purchase, valued at $24 million, adds Blue Point’s lineup to AB’s portfolio and allows for the expansion of Blue Point and to “enhance the Continue Reading →

Craft Brewer Wins Lawsuit with Anheuser- Busch

Back in December, Anheuser-Busch found themselves on the receiving end of a lawsuit. 

Montana’s Big Sky Brewing sued Belgium based AB-InBev over an online marketing campaign that featured the phrase “Hold My Beer.”  The ad campaign was lead by the voice of Continue Reading →

Oh Good. Bud Light “Rita” Mix Packs

The world is about to have four different Bud “Rita” offerings to choose from. If this kind of drink excites you, there is Lime-a-Rita, Straw-Ber-Rita, Raz-Ber-Rita, and Mang-o-Rita.

This week, Bud launched the first “Rita” mix pack feature all 4 offerings. Continue Reading →

Anheuser Busch Eyes The Cider Market

In case you thought hard apple cider was a fad, you might want to think again. A-B InBev will launch their own hard cider in 2014 called Johnny Appleseed.

Two Anheuser-Busch distributors have contacted Beer Street Journal in the past hour, Continue Reading →

A New Rita to Join Bud’s Lineup

Anheuser-Busch has seen great success with the addition of the “Rita” series to the Bud lineup. The first release of Lime-a-Rita, followed up Straw-ber-Rita. Now shipping is Cran-ber-Rita, the winter seasonal.

A fourth offering is coming soon – Raz-Ber- Rita. Budweiser Continue Reading →