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Bud Light Adding Cran-Brrr-Rita As A Winter Seasonal

Anheuser Busch is planning to add a winter seasonal “Rita” to the lineup. Yes, a winter seasonal beer/margarita crossover.

Anheuser has seen massive success with the a launch of Lime-a-Rita back in April, 2012. During a visit Beer Street Journal took to the Budweiser Cartersville, Georgia plant a few months ago, we were told that Rita was so popular shortly after launch that people were offering to by the new beer hybrid from the truck drivers.

That lead to the launch of a second offering, Straw-Ber-Rita back in November. Sales of the strawberry still have not eclipsed the Lime predecessor.

Soon, enter a new seasonal – Cran-Brrr-Rita. Assuming the base beer is the same, cranberry is the change up for this seasonal. In the meantime, we will wait for the ensuing marking campaign featuring (insert celebrity here).

One thought on “Bud Light Adding Cran-Brrr-Rita As A Winter Seasonal

  1. I wrote you a few years ago when Cran-Brrr-Rita was taken off the shelves. I was so disappointed and refused to purchase any other Rita flavors. I am so elated that you brought it back out. I see that it is only a limited edition, therefore, I will need to purchase every single can that I find just so that I will have enough to get me through the next drought. Please do not take so long to bring it out again as it is the most refreshing beer for a non-traditional beer drinker. I just love them.

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