Starting next week, St. Louis will see the rise a new brand – Kraftig.
“There’s a new brewing company in St. Louis,” said company founder William K. Busch. “And our brands — all-malt Kräftig lager and Kräftig light — will be available next week in supermarkets, convenience stores, restaurants and taverns across the St. Louis metropolitan area.”
He’s talking about the William K Busch Brewing Company that was established by William K. Busch, son of the late August A. “Gussie” Busch, Jr., and great-grandson of St. Louis brewing legend Adolphus Busch. Completely independent of AB, InBev and the whole family of products.
“Adolphus Busch came to St. Louis in 1857and started a 150-year tradition of brewing the best beer in America,” Busch said. …“Our goal is first to brew the finest beers in America for St. Louis beer lovers — people who know fine beers — and then to expand regionally and nationally.”
William K Busch Brewing Company’s beers will be brewed at City Brewing Co. in LaCrosse, Wisconsin. A brewery will be built downtown St. Louis brewery with million+ barrel annual capacity.
“Our first brewery will be small compared to the giant international breweries operating here and around the country,” Busch said. “But we are not a brewpub or ‘craft’ brand brewer. Regardless of its size, our brewery here will be a powerful first step in our plans to become a successful brewer of mainstream national brands in the U.S.”
Kräftig means ‘Powerful’ in German.
The Beer.
Kräftig and Kräftig Light are all-malt beers, brewed with just 4 ingredients – water, barley malt, hops and yeast. No rice, corn or cereal grains.
Distribution: The brews arrive on Monday, November 7th. Focus will be on St. Louis metro, and parts of Illinois and Missouri.
[PressRelease, EnjoyKraftig.com]
