Anheuser-Busch has announced they will launch new tequila-flavored beer Oculto in spring, 2015.
Oculto is brewed with blue agave, then blended with beer aged in tequila barrels. The launch is designed to attract younger drinker demographic (those who have just turned 21) that aren’t drinking hard liquor yet, along with capturing some of the Mexican beer sales. Oculto has no tequila in it.
The label feature a skull with the Oculto name etched into it. The eyes will glow when the bottle is cold.
Oculto will be 6% ABV, and will be competing with Heineken USA’s recently launched Desperados, another tequila flavored offering.
