Budweiser has launched its first ever Twitter account — www.twitter.com/budweiser. It has been live for about 24 hours now. The first tweet was about newborn 150-pound baby clydesdale. Using the hashtag #clydesdales, Budweiser is asking Twitter followers of @Budweiser and those on Facebook friends to name the baby equine. You’ll see the yet to be named horse star in a 60 second Super Bowl spot on February 3rd.
“This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed,” said Jeff Knapper, general manager of Clydesdale operations. “A star was truly born on Jan. 16.”
2013 marks the 23rd year that the Budweiser Clydesdales have appeared in Super Bowl commercials, dating back to 1986. [Press Release]