Three years ago when Lost Abbey released Duck Duck Gooze, the servers crashed. Beer fans lost their cool. Three years later, the technology is unfortunately working against the brewery once again.
Today, the link went live for fans to purchase one of the San Marcos, California based brewery’s most time intensive and rare beers to produce – at $41 dollars a pop.
The flood of beer buyers caused the e-commerce site to crash, irritating the fans of Lost Abbey. The server crash was so severe, the brewery just announced the delay of the sale until Friday, July 29th. (It was going to be the 27th for a minute there.)
Lost Abbey actually uses a 3rd party host for the e-commerce platform – Nexternal out of Carlsbad, California. Their engineers are probably pretty busy right now working on what caused the meltdown. (We are imaging Tomme Arthur sitting on a pretty long phone hold.) The hard work by the brewery and three years of aging have been undone by technology again. Let’s face it, no one can afford Ticketmaster’s fees.
Lost Abbey is pretty torn up that the sale has been messy. However, they have handled it with grace. Beer fans weren’t very forgiving on social media, however. At times, downright ugly, despite the brewery’s repeated apologies:
He needs a time frame folks:
@lostabbey just so i don’t sit here like an asshole wasting my time, will it be back up within 10 minutes? hour? 2019?
— michael alessi (@The_Real_Alessi) July 26, 2016
Money makes things feel better:
@lostabbey Hard to believe since the same problem in 2013 and 3 years later here we are. I’m sure all the $$$ makes you feel less bad…
— Dan Leibson (@DanLeibson) July 26, 2016
A new Twitter handle just to hate:
@lostabbey Made a twitter just to complain how big of a shit show this was. Thanks for wasting an hour of everyone’s time.
— Duck Boy (@DuckDuckNoze) July 26, 2016
A whole day off. WASTED:
@lostabbey you realize this is Nexternal this will be more of the same tomorrow, took time off work to do this thanks a ton
— K Nelson (@WachineMachine) July 26, 2016
— BeerGuyLA (@BeerGuyLA) July 26, 2016
Wait. Leaked pic of the server:
— Juan Cervantes (@JuanC611) July 26, 2016
Then things got weird:
— JB (@joshuak08) July 26, 2016
Michael Jordan can’t catch a break. I bet he can get Duck Duck:
— Peter (@gubuju) July 26, 2016
Honorable Mention. 15 minutes is a short one in our books:
As far as the sale on Friday, there’s a good chance it will crash again. Remember, it’s just (damn good) beer.