Folks fromt The Bruery (Placienta, CA) are touring Belgium. They made Belgian TV while they were there. A fan The Bruery has a translation
“Basically they are saying that a lot of americans are visiting 3 Fonteinen. The commentator says that it is unbelievable how much these americans know about Armand’s brewery and that they almost see Armand as an idol; they have an unlimited respect for him. Armand himself doesn’t understand this hype around his person. After the conversation in English (when Armand is pouring some gueuze) he says that his brewery is some kind of Disneyland for American brewmasters. Then he says that he visited USA in June, and when he told people he is a belgian brewer, Americans considered him as a rockstar and wanted pictures with him. The commentator says 3 Fonteinen was almost broke 15 years ago but because of the big interest from American customers and other foreigners, they survived. Now they can’t keep up with the orders from abroad. If Armand wants to, he can sell all his stock to American customers but he doesn’t do that because he’s loyal to his local customers. 50% is export.”