Posted in New Belgium

No More Boats. It’s Ping Pong Now

New Belgium is updating the artwork for all their products in 2014. Blue Paddle, their pilsner will get an update too – from the canoe to a blue ping pong paddle.

Climb on in and grab a paddle. Our first foray into lagered beers, Blue Paddle Pilsener-Lager, is a Czech style pilsener with a refreshing crispness from noble hops and a rich, malty finish. ‘Blue Paddle’ refers to the implement our warehouse manager’s Grandma once used to lovingly paddle his a** when she caught him stealing sips of her beer. With more body than a traditional Belgian pils, Blue Paddle is reflective of Europe’s finest pilseners.

Fans of the beer don’t overlook the beer in the change up. Below is the soon-to-be old school artwork.

New Belgium Blue Paddle Old