New Belgium is updating the artwork for all their products in 2014. Blue Paddle, their pilsner will get an update too – from the canoe to a blue ping pong paddle.
Climb on in and grab a paddle. Our first foray into lagered beers, Blue Paddle Pilsener-Lager, is a Czech style pilsener with a refreshing crispness from noble hops and a rich, malty finish. ‘Blue Paddle’ refers to the implement our warehouse manager’s Grandma once used to lovingly paddle his a** when she caught him stealing sips of her beer. With more body than a traditional Belgian pils, Blue Paddle is reflective of Europe’s finest pilseners.
Fans of the beer don’t overlook the beer in the change up. Below is the soon-to-be old school artwork.
