Anheuser-Busch is currently in the early stages of testing a variant of Bud Light Lime dubbed – Lime-A-Rita. Cans of “Test Beer L” have recently been circulated within the company according to a local brewery rep.
From what I gather, Lime-A-Rita is an attempt to grow/appeal to a growing market of alco-pop drinkers (example FourLoko.) Initial interpretations from those who have tasted it say the flavor is pretty close to an actual margarita. (Salt not included.)
No launch date has been announced.
5 thoughts on “Anheuser-Busch Testing Lime-A-Rita”
Seems like an attempt to capitalize on the popularity of the “Marg-orona” “Corona-Rita”
It’s great! Had it at beer fest in Raleigh this Saturday…
This Stuff is THE BEST IDEA EVER!!! I LOVE LOVE IT!!! Can’t get enough!
Had Its awesome Just toured Merrimack facility And Friday 4/20/2012 was first day it was opened and 8 proof and was Awesome.. .. taste like a Margarita.. and very nice.. add salt if you want it
Its not 6% it now 8%
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