Just in case you were wondering, Anheuser-Busch isn’t thrilled with the National Football League’s state of affairs either. AB-InBevv puts as much as $50 million in advertising and sponsorships into the NFL a season.
After recent scandals have surfaced surrounding commissioner Roger Goodell, Ray Rice, Adrian Peterson and more, the mega brewery said this week they have spoken to the league in disapproval.
We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season. We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league
The NFL issued a public statement on Tuesday, aimed at the disgruntled sponsors, from AB-InBev to Campbell’s Soup:
“We understand. We are taking action and there will be much more to come”
At this time AB has not pulled any advertising or league sponsorships.