Posted in Coming Soon, Headlines, New Holland Brewing

New Holland Dragon’s Milk Rolls a d20 with more Dungeons & Dragons releases

New Holland Brewing & Distilling Co. is expanding its Dungeons & Dragons collaboration lineup this November, continuing to prove that beer and dragons (and dungeons) is a perfect match.

The Michigan brewery announced this week that both D20 Brew and Mead Cask Bourbon will return to shelves starting November 8, each packaged with enough dragon-themed collectibles to make your quest rewards even more desirable.

This marks the latest chapter in what is officially a full-fledged partnership between New Holland and Hasbro’s Wizards of the Coast. As we covered in August, the collaboration kicked off in 2024 to celebrate D&D’s 50th anniversary with a Coconut Rum Barrel Reserve, followed by the high-octane D20 Brew at 20% ABV. This year’s Dragon Turtle release continued the narrative with another coconut rum barrel-aged stout and now the brewery is circling back to bring fan favorites out of the vault.

What’s in the Barrel

D20 Brew leads the charge—a bourbon barrel-aged stout that pays homage to silver dragons from D&D lore. The beer hits retail nationwide November 8, but besides the boozy prize in the bottle, the release includes a D20 Dice Tower Set, which packages the stout inside a custom dice tower complete with special-edition dice. That collector’s edition drops at New Holland brewpubs November 8 and online November 17.

For the spirits crowd, the Mead Cask Bourbon Gift Set returns with Dragon’s Milk Bourbon finished in mead casks. This black dragon-themed release comes boxed with a custom pour spout and exclusive D&D packaging, available at the same locations and dates as the dice tower set.

New Holland Mead Finished Bourbon
New Holland Dragon’s Milk Origin

“Our collaboration with DUNGEONS & DRAGONS has allowed us to craft unique offerings that bring fans together at the table in new and memorable ways. The return of D20 and Mead Cask Bourbon is a celebration of community, storytelling, and the legendary experiences that both brands inspire.” said Brett VanderKamp, CEO and founder, New Holland

Last year’s inaugural partnership sold out quite quickly, and these limited editions are sure to do so as well. The collaboration between Hasbro’s Wizards of the Coast and New Holland proves that sometimes the best campaigns happen when two completely different worlds meet at the tavern.

Style: Imperial Stout (Barrel Aged. Bourbon.)
Availability: 750ml Bottles, Wax Dipped.
Debut: 11/8/25

20% ABV

Ed. Note: Beer Street Journal humbly requests a New Holland/Magic the Gathering collab next…

by Reid Ramsay
Posted in Beer News, Headlines, Molson Coors

Coors & Wrangler drop a new clothing line complete with horseback delivery

Eleven-piece collaboration brings Western grit to Canadian closets with unique “Cowboy Courier” experience

In America it’s called Banquet Beer. In Canada? It’s called Coors Original. Either way, Coors it expanding their partnership with iconic denim brand Wrangler north of the border, launching an exclusive 11-piece capsule collection for the Canadian market that comes with an unconventional delivery option: on horseback.

Coors Original x Wrangler Collection launches October 1st, marking the latest chapter in a partnership that began with last year’s Beer Wash Jeans—denim actually washed in Coors beer (on a long enough timeline, all our jeans kind of wind up beer washed…) For this drop, the brands are expanding their Western-inspired collaboration with a full apparel line for all your fashion needs.

A Unique Delivery Experience

Meet the “Cowboy Courier,” a truly unique experience developed by Zeno Group Canada. Fans buying items in this new clothing line (coorsoriginal.ca/wrangler)can choose delivery by standard mail, cowboy, or cowgirl— meaning there is a chance their order could arrive in real Western style, delivered by someone on horseback.

Amazon – it’s time to up your game.

The Lineup

The 11-piece capsule blends Wrangler’s western accents with Coors Original (Banquet for the American readers.) The collection features embroidered denim jackets, retro-esque graphic tees and hats, and other Western wear staples reimagined with co-branded details.

While specific pieces haven’t been fully revealed ahead of the October 1 launch, the collaboration follows the template set by the brands’ successful U.S. Wrangler x Coors Banquet collection released in August.

The limited-edition Coors Original x Wrangler Collection will be available exclusively online at coorsoriginal.ca/wrangler as of October 1 at 11 a.m. ET.

It’s not every day your denim jacket arrives on horseback. Yee-haw, eh?

by Reid Ramsay