Amber Lager is born out of experimentation by MillerCoors brewers. Third Shift just won an award at the 2012 World Beer Cup. Described on a sales sheet as – “Sweet maltiness that dominates slightly over a clean, hop bitterness.”
AdAge reports that Third Shift Amber Lager has already made debuts in Nevada, Texas, and some of California.
Speculation: Amber Lager is hoping to be some competetion for Yuengling, a brand currently on fire.