Anheuser-Busch is launching a new cocktail inspired line extension of Bud Light, dubbed MIXXTAIL.
MIXXTAIL is similar the idea of the Bud Light “Ritas” series. The beer hybrid features Bud Light, and natural flavoring to simulate mixed drink flavors. Three flavors are available at launch, including MIXXTAIL Firewalker, MIXXTAIL Hurricane, and MIXXTAIL Long Island.
“With Bud Light MIXXTAIL, consumers spoke and we listened. We created a cocktail-inspired beverage to quench consumers’ demand for more variety, mixology and easy, convenient cocktail solutions. MIXXTAIL’S bold cocktail taste makes it the perfect pregame in a bottle,” said Alexander Lambrecht, vice president, Bud Light.
Bud Light MIXXTAIL is meant to be served over ice. Available in 8-packs of 11.5 oz. recloseable aluminum bottles and single-serve 16 oz. and 25 oz. cans beginning Feb. 16.
Anheuser-Busch also just announced Oculto, a lager aged on tequila staves with agave.
