The Brewers Association, a not-for-profit trade association dedicated to small and independent breweries in America, is launching a new “official seal” designating a brewery’s independence.
In a world where brewing giants like Anheuser-Busch InBev are purchasing craft breweries, the Brewers Association asserts that the general public is losing ownership transparency. The implementation of a seal is intended to clean up that confusion.
“As Big Beer acquires former craft brands, beer drinkers have become increasingly confused about which brewers remain independent. Beer lovers are interested in transparency when it comes to brewery ownership. This seal is a simple way to provide that clarity—now they can know what’s been brewed small and certified independent.” – Bob Pease, president & CEO, Brewers Association
This new seal is available free of charge to the 5,300+ American craft breweries that are federally licensed, meet the Brewers Association craft brewer definition, and sign a license agreement.
A few numbers to consider. The United States is home to more than 5,300 breweries. Independent craft brewers account for 99% of that total. Their sales on the other hand, are just 12% of the total U.S. beer sales.
Breweries wanting to implement this new seal can find more deals at BrewersAssociation.org/seal.