Yuengling is now distributed in 14 states. Each year they are growing by leaps and bounds. Yuengling Lager sales jumped 40.6% in the last year (ending in August). That places Traditional Lager to the 19th largest U.S. beer brand.
What does that mean? A bigger ad budget. Expect to see a lot more of Yuengling advertisements in the near future. According to AdAge, America’s oldest brewery will spend 20% more on adverts in 2013. The spots are being produced in Harrisburg, PA at Pavone, Yuengling’s ad agency.