There is a power play occurring in Wisconsin right now, between the big guys and the little guys. A provision was inserted into the states budget (pushed by Miller-Coors) that will essentially prevent growth of craft breweries in the state. In a few cases, could put breweries out of business.
As a way of protesting the the budget proposal, The Firehouse Bar in Eau Claire, Wisconsin held a “dumping” event. If you ordered a “big beer” product and dumped it out, you received a craft beer for free. It continued until no more Miller-Coors products were left at the bar.
Liquid Protest? WEAU.com