Victory Brewing has had to make a tough decision. Brew & cellar, or conduct brewery tours. Bill Covaleski mentioned today on their website that tours of the brewery will no longer be conducted after July 4th, 2011.
Unfortunately, there was a challenging call that did have to be made at Victory Brewing Company. Those of you who have been fortunate enough to have peeked behind the artisanal/industrial curtain by touring our brewing operations over the last 15 years, consider yourself lucky. You have a memory that no one else can now achieve. As of July 4, we are choosing taste over vision. The world will go “blind” to our brewery operations as tours will no longer be available.
… The reality we now face, as brewing and cellar operations become a 7 day a week labor due to swelling orders, is that we cannot safely conduct both tours and business in tight spaces. In essence, you, as a consumer, made the dire decision for us. Your thirst for flavorful Victory beers has stolen your vision of their creation. We are truly sorry to present this news to you. At this time, there is no other option, despite the hand-wringing and postulating that took place during the many meetings we spent discussing this predicament.