AdAge back in September mentioned that Bud is interesting in expanding the family of products – namely Bud Light Platinum. The beer would be a higher alcohol version of it’s predecessor, in the 6%-8% range.
It looks like the project is coming to fruition at 6%. Even though AB hasn’t made an official press release, a label has surfaced.
The AdAge article Via BeerAdvocate:
A recent AdAge article mentions it briefly in an unrelated topic and suggests it’ll be somewhere between 6% to 8% ABV; Bud Light is currently 4.2% ABV.“And Bud Light might be preparing a new line extension for BudLight called Bud Light Platinum, with a stronger alcohol content by volume ranging from 6% to 8%, according to a report this week by beer trade publication Beer Marketer’s Insights, which cited discussion among distributors.
The website was registered by AB budlightplatinum.com, but the site is not active.
3 thoughts on “There It Is! Bud Light Platinum”
I’ll go out on a limb and predict it will still be lifeless and lacking character.
Mmm… gimmicky goodness.
not quite, I’d say this might make some unexpected splashes. Used to work at AB (left a few weeks ago), and this might go a long way into reaching female drinkers. Blogged about this last week:
Parts 1 and 2:
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