Fat Tire’s Joy Ride
In honor of New Belgium Brewing’s 20th Anniversary, Fat Tire is going on a joy ride. Through Labor Day 2011, Fat Tire headlines a Joyride Campaign focusing on stories about the beer’s history; both in enjoyment and in brewing process. The Joyride campaign leads up to a big surprise in June – and the release of New Belgium’s Fat Tire inspired release of Super Cru. New labels will accompany the promotion – the infamous tire slowing leaving the Fat Tire labels, only to return loaded up from the Joy Ride. (Or for the Joyride?)
Check out the promotion site —> Joy Ride 2011
