SWEETWATER BREWING COMPANY ANNOUNCES 2012 FLORIDA EXPANSION
The South’s second largest craft brewery rolling into Tampa and Orlando this fall
ATLANTA (August 21, 2012) — SweetWater Brewing Company is excited to announce their expansion into Tampa and Orlando this fall. Known for their West Coast style of hoppy, aggressive,incredibly fresh and unpasteurized ales, SweetWater will be kicking off their arrival with their flagship pale ale — SweetWater 420 — on draft at select bars, pubs and restaurants throughout the area.
The brewery’s iconic rainbow trout tap handles will begin appearing in Tampa late this October and then make their way into Orlando in late November, but no decisions have been made yet on distribution partners in either market. Following its launch of 420 on draft, SweetWater will roll out more tasty brews from its award-winning lineup including IPA and Blue to join 420 in six-packs.
“With the installation of our new 250-barrel brew house and the addition of a slew of fermentation tanks, we will finally be able to make enough beer so that we can sell it a little further south into Florida,” said Freddy Bensch, founder and Big Kahuna of SweetWater Brewing Company. “I’m personally looking forward to getting down there to see if the fishing is as good as I’ve heard!”
More details to be released closer to the brew’s arrival in market. To learn more about SweetWater Brewing Company and its annual lineup, visit www.sweetwaterbrew.com.
* Photo courtesy of SweetWater Brewing Company. High-res copies available upon request.
ABOUT SWEETWATER BREWING COMPANY:
SweetWater Brewing Company is an Atlantaâ€based craft brewery specializing in aggressive West Coast style beers. SweetWater’s brews are unpasteurized and designed to be consumed fresh so distribution is limited to the Southeast. The awardâ€winning lineup of yearâ€round brews includes SweetWater 420, IPA, Exodus Porter, Blue, LowRYEder and Georgia Brown. SweetWater also features a Catch and Release series of beers available on a limited basis throughout the year, and an experimental, oneâ€timeâ€only Dank Tank series. The SweetWater Brewery, open for tours every Wednesday, Thursday and Friday from 5:30â€7:30 p.m. and Saturdays from 2:30â€4:30 p.m., is located at 195 Ottley Dr NE, Atlanta GA 30324. For more information about SweetWater Brewing Company, please visitwww.sweetwaterbrew.com. For more of a social relationship with SweetWater Brewing Company follow @sweetwaterbrew on Twitter and become a fan on Facebook: www.facebook.com/