Stone Brewing Co loves hops and fresh beer. The above is a great indication. Enjoy By 09.21.12 is an imperial IPA with no subtle drink by date. It’s makes it’s debut at Stone’s 16th Anniversary party.
You have in your hands a devastatingly fresh double IPA. While freshness is a key component of many beers–especially big, citrusy, floral IPAs–we’ve taken it further, a lot further, in this IPA. You see, we specifically brewed it NOT to last. We’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short windowwe made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the bottle, to be overlooked by all but the most attentive of retailers and beer fans. Instead, we’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA.
Enjoy By has it’s own website for it too. [EnjoyBy]
Style: Imperial IPA
Availability: 22 oz bottles, Draft
Arrival: Debuts August 17th