New Belgium Brewing has announced a new look and feel to the portfolio coming in 2014. You’ll see the new artwork starting in January, 2o14. The watercolor labels you have seen in the past 22 years were hand painted by brewery founder Kim Jordan’s neighbor Ann Fitch.
“This colorful, handcrafted look has been with us since our inception and the new design brings the portfolio together in a fresh and contemporary way,” said New Belgium’s Strategic Marketing and Branding Director, Josh Holmstrom. “We feel these designs will delight our long time fans while also inviting new folks into the fold.”
The new label art comes from Hatch Design of San Francisco, with illustrations by artist Leah Giberson. Ohio will be the first state to see the newly designed artwork on packages in December.