O-I is the glass manufacturer for Schlafly Brewing (St. Louis, MO). The brewery – born in 1991, is celebrating 20 years by embossing the shoulders of their bottles for the first time.
Last summer the brewery was looking a glass contract, and opted to add to the bottle design a bit. The sheer amount of bottles is produced with the new letters in 3 days by O-I in Lapel, Indiana is staggering – 1.4 million. Mind boggling.
Dan Kopman, C0-Founder:
This is a subtle and simple addition, we did not want to change the label designs or overall appearance in a dramatic way. Knowing that we were entering our 20th year we decided it would be groovy to add “EST 1991” to the bottle. We also found room to add an arc of the “SCHLAFLY” letters to the design.
New bottles will appear a little laster this year. Check out the video below taken from the 3-day production at O-I