Today, tickets to purchase Lost Abbey’s Duck Duck Goose were supposed to go on sale. That didn’t go so well. The instant the link went live, the server crashed. Hard. Of course, that annoyed the fans clamoring for the brew. As you can see, they are working on a solution, and no tickets have been sold yet.
Nexternal eCommerce, the online sales solution, was unable to handle the traffic. Both Lost Abbey and Nexternal are working on a fix.
In the meantime, do you see this happening more and more in the craft beer industry? Ticket sales not going well, servers crashing? What do you see as a viable tech solution?