Posted in Beer News

Ohio State rakes in $1.1 million in stadium beer sales

Ohio State may have gotten destroyed in the 2016 Fiesta Bowl on New Year’s Eve, but their stadium beer sales are the real winners.

University officials state beer sales at Ohio Stadium, aka “The Horseshoe” topped $1.1 million dollars this year. The 2016 season was the first full rollout of beer sales program, after a limited test in 2015.

Levy Restaurants is the concessions vendor for the stadium, who earns a portion of the sales. Some funds go towards increased stadium security, and Ohio State Center for Alcohol and Substance Abuse.

College stadiums across the United States have been considering beer sales during sporting events heavily over the past few years. Despite half the student body in attendance being under the legal drinking age of 21, the sale of beer and wine have create financial rewards for the universities.

Something else interesting to note – OSU experienced fewer issues with fans this season, compared to “dry” seasons in the past.

3 Shares