Stone Brewing Co.’s new hoppy offering –Enjoy By IPA is ready for another round. Enjoy By 2.15.13 will be bottled in 2 days. The beer has its freshness dating very (very) prominently displayed on the label, and meant NOT to be kept.
Starting on 1/11/13, Stone will bottle, keg and ship this fresh hoppy offering, which will immediately pass through distributors arriving at on and off premise locations. From brewery to your mouth, it should take about 7 days. That gives the beer drinkers 4 weeks to enjoy this IPA. Any remaining “Enjoy By” in the market will be pulled from taps/shelves and returned to the distributors.
Stone states this is emphasizing the need for fresh beer. Especially IPAs. Below is a list of the markets coming in the next shipment.
Style: Imperial IPA
Availability: 22oz bombers, Draft.
