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New Belgium/Ben & Jerry’s Collaboration Beer Criticized

New Belgium Salted Caramel Brownie Brown Ale

It seems like beer fans were really excited to find out that famed ice cream maker Ben & Jerry’s is teaming up with New Belgium Brewing. Two companies, steeped in environmental responsibility, and creativity, team up. Great right? A win right?

Well, it’s not the digital world if someone isn’t offended. Alcohol Justice, a non-profit organization who’s mission states: We promote evidence-based public health policies and organize campaigns with diverse communities and youth against the alcohol industry’s harmful practices… Has taken a stand against this upcoming collaboration.

Per Bruce Lee Livingston, CEO of Alcohol Justice:

“A crass, corporate greedy move to put put a brand name like Ben & Jerry’s on a beer. It’s bad for children — who will start looking at beer as the next step after ice cream.”

Wait. So now ice cream is considered a gateway drug, per Livingston? Seems like a massive stretch to us.

Currently, Ben & Jerry’s doesn’t make alcoholic ice cream of any kind, but has mentioned in the past that the company has considered making an ice cream with weed. A substance that is legal in Colorado.

New Belgium Salted Caramel Brownie Brown Ale is slated to come out around September of 2015.

2 thoughts on “New Belgium/Ben & Jerry’s Collaboration Beer Criticized

  1. Who the fuck wastes their money on Ben & Jerry’s for their kid? It’s too expensive. They get Hiland and I’ll be the one eating the B & J’s. Phish and Grateful Dead have influenced more people to take drugs than just about anyone else (outside of our own health care system) on the planet, so I wonder why the aren’t up in arms about making an ice cream dedicated to them. Maybe they are/were. Fuck ’em.

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