It seems like beer fans were really excited to find out that famed ice cream maker Ben & Jerry’s is teaming up with New Belgium Brewing. Two companies, steeped in environmental responsibility, and creativity, team up. Great right? A win right?
Well, it’s not the digital world if someone isn’t offended. Alcohol Justice, a non-profit organization who’s mission states: We promote evidence-based public health policies and organize campaigns with diverse communities and youth against the alcohol industry’s harmful practices… Has taken a stand against this upcoming collaboration.
Per Bruce Lee Livingston, CEO of Alcohol Justice:
“A crass, corporate greedy move to put put a brand name like Ben & Jerry’s on a beer. It’s bad for children — who will start looking at beer as the next step after ice cream.”
Wait. So now ice cream is considered a gateway drug, per Livingston? Seems like a massive stretch to us.
Currently, Ben & Jerry’s doesn’t make alcoholic ice cream of any kind, but has mentioned in the past that the company has considered making an ice cream with weed. A substance that is legal in Colorado.
New Belgium Salted Caramel Brownie Brown Ale is slated to come out around September of 2015.
Faux outrage is faux
Who the fuck wastes their money on Ben & Jerry’s for their kid? It’s too expensive. They get Hiland and I’ll be the one eating the B & J’s. Phish and Grateful Dead have influenced more people to take drugs than just about anyone else (outside of our own health care system) on the planet, so I wonder why the aren’t up in arms about making an ice cream dedicated to them. Maybe they are/were. Fuck ’em.