Labatt is expanding the “Blue” line of beers. 3 more styles are on the way from Labatt Breweries…
TORONTO, ON — To mark the 60th anniversary of its flagship Labatt Blue lager, Labatt Breweries has announced the launch of three new extensions to the brand.
Blue Lime is a 4% abv lime-flavoured lager that is being presented as both a ready-to-drink product and a cocktail ingredient, with several recipes provided in press and marketing material.
Blue Dry is a revival of an older brand that was previously retired everywhere except Quebec, where the name is used for a series of high-alcohol beers ranging from 6.1% to 10.1% abv. This new national version is based on the 6.1% brew, and is described as having a “a crisper, drier finish” than regular Blue.
Finally, Blue 55 represents the brewery’s first foray into the ultra-low calorie market. As suggested by the name, it contains 55 calories per bottle, with 2.3% abv.
Blue Lime will be available only until September with distribution limited to Manitoba, Ontario and Quebec, while Blue Dry and 55 have wider distribution and no set end date for availability.
