Molson Coors is announcing a new beer targeting female drinkers today. The beer — Animee, hopes to capture more of the lady beer drinkers.
Animee translated to English as “motivated”, is a light lager developed to be “bloat resistant. The research alone spanned 2 years and over a million dollars.
Get this… the beer is clear. Like Sprite or 7-Up, (or Crystal Pepsi), the beer is clear. There will apparently be 2 flavor variations — rose & citrus.
This lager will debut in England first. Coors states the female drinking population is just 17%, where in the U.S. it’s over 25% [BrandRepublic]