Lagunitas founder Tony Magee is one of the most open craft brewery owners on social media. He’s always sharing his thoughts about brewery ownership, and even legal matters on Twitter.
This evening he states he learned a lesson in regards to today’s news about Lagunita’s infringement suit again Sierra Nevada. The court of public opinion is a rough one.
Tony Magee mentioned 140 characters at a time that he was testing the waters to see how legally defensible his trademarks for IPA actually are. As “the worst day in the 23 years of Lagunitas” he plans on dropping the infringment suit against Sierra Nevada as early as Wednesday, January 14th.
Developing…
Today was in the hands of the ultimate court; The Court of Public Opinion and in it I got an answer to my Question; Our IPA’s TM has limits.
— LagunitasT (@lagunitasT) January 14, 2015
I don’t know every answer beforehand, so I feel around for the edges and try to learn. Today I was seriously schooled & I heard you well… — LagunitasT (@lagunitasT) January 14, 2015
Tomorrow mornin we’ll Drop the Infringement Suit & get back to answering other Questions. I don’t think I was wrong for wanting to know cuz…
— LagunitasT (@lagunitasT) January 14, 2015
I had to know the Answer, but the Answer came much sooner than I thought and in a different Court than I thought it would. Can I say thanks? — LagunitasT (@lagunitasT) January 14, 2015
Good on him. He could have doubled down and let his pride get the best of him. Well done.
Rule #1 in brewing; Don’t be a dick to other brewers. Didn’t see it coming?
Nice to see it end quickly. A little Humble Pie is good for the Soul.
DOUCHE LORD. What is wrong with these sissy boys?!
There are only so many ways to properly kern the letters I, P and A. The Lagunitas guy (and his lawyers) are morons and deserve every bit of backlash they receive.
Douche. Don’t say thanks, say I’m sorry.
Too late… already showed his true colors and lost this customer.
he wasn’t testing any waters….
One more sentence about the infringement suit would have been nice. I knew nothing about this previously, so is the suit about the recipe, brewing process, packaging design, bottle shape and color? What?
it’s the next link on this site.