Posted in Boulder Beer Company, Coming Soon

Hoopla, A Deeper Look

A couple of days ago, I posted a video about a new beer that Boulder Beer Company is working on with Kyle Hollingsworth of The String Cheese Incident.  The beer is called Hoopla, a pale ale designed for warm weather.

Magic happened this year in Boulder, CO, when local music and local beer came together. In search of the perfect festival beer, our Boulder Beer brewers and avid homebrewer Kyle Hollingsworth, Keyboardist of the String Cheese Incident, joined creative forces. Imagination and improvisation flowed freely, and Hoopla was born.

Hoopla Pale Ale is dry-hopped with generous amounts of Glacier hops for a fruity, floral hop aroma and flavor that will have your taste buds dancing! Its lively hop character is wonderfully balanced with a crisp, clean finish from the unique blend of US and German grains, making Hoopla the perfect companion to festival season.

With  a similar passion for delectable brews and harmonious grooves, our brewers and Kyle Hollingsworth thank you for sharing the Hoopla experience with us.  We hope you and your friends enjoy our collaboration as much as we do. — Cheers!

Style: American Pale Ale
Hops: Glacier, Nugget, Centennial
Malts: Pale, CaraRed, Chocolate, Melanoidin
Availability: 22oz Bombers, Draft.
Arrival: Mid May, 2011

5.7% ABV, 35 IBUs

For your listening pleasure, some String Cheese