Boulevard Brewing Co. is releasing something completely different in April, and it’s not beer at all. Meet Fling Craft Cocktails.
For decades now, Boulevard has been brewing beer in Kansas City, Missouri. Needless to say, it’s been going quite well. However, as of late, the craft beverage industry has seen the rise of other flavored malt beverages, hard ciders, and hard seltzers. As President Jeff Krum puts it, this little brewing diversion has taken a life of its own.
“While we’ll always remain first and foremost a craft brewer, sometimes you just want something different. We have the facilities and the equipment and the talent to make all kinds of interesting and delicious beverages, and we’re excited by the opportunity to give consumers more choices, to go where they go. Plus, we’re having more fun than is probably legal.” – Jeff Krum, President, Boulevard Brewing Co.
Each ready to drink cocktail in a can features all natural ingredients, and are touted as low in carbohydrates and calories. Four cocktails will be a part of the program:
Blood Orange Vodka Soda – A combination of 360 Vodka, soda water & blood orange
Cucumber Lime Gin & Tonic – Builders Botanical Gin, tonic, and fresh lime & cucumber
Mai Tai – Lime, Orange, Almond, & spices to complement Virgin Islands Rum
Margarita – Mean Mule American Agave neutral spirit, lime, & salt.
Fling Craft Cocktails will launch on March 28th, corresponding to the Kansas City Royals Opening Day. Regional distribution will follow in April, with national distribution to occur throughout the rest of the year.