We really feel for Lost Abbey. They make a pretty amazing beer by the name of Duck Duck Gooze. It takes a full three years to produce. Because of that, there aren’t a whole lot of bottles to go around. The problem – selling them.
Lines for beer releases are time consuming and get crazy. Then there is the proxy/beer mule situation, where folks want to stack their cellars, or trade.
So.. for the one every three years release, the brewery uses their e-commerce platform, run by Nexternal. On Tuesday, the site crashed with the fans frantically clicking and refreshing the store. That… got ugly fast.
After postponing the online sale until today, Nexternal shit the bed again. The link didn’t go live on time. Guess what happened… the “fans” of the brewery turned on Lost Abbey once again. Here is a smattering of the hatred, mean comments, and entitlement that the brewery had to deal with today. They communicated every step, and apologized profusely. It fell on deaf ears.
Lost Abbey did an amazing job despite the onslaught. Wish we could buy you a beer.
Honestly, Instagram comments were even uglier. Sad world.
Update. After three site crashes, Lost Abbey has decided to cancel all the orders, and refund everyone’s money. They are going to reset over the weekend and find a strong, fair, solution.
As you can imagine, the comments just got uglier.
I’m not getting my rare beer, so I’m going destroy everything
— Derek Alvarez (@dka67) July 29, 2016
Refresh SO HARD.
@lostabbey Do they come with a free F5 key? I need a new one
— Matthew Young (@MTYCPA) July 29, 2016
Don’t be dumb and buy beer.
@lostabbey We are the idiots, we keep buying there product. It’s like a dog you pet when they shit on your floor. They just keep doing it.
— Surfnbeer (@surfnbeer) July 29, 2016
A Internet Lesson offer
@lostabbey do you guys know how the fucking internet works?
— michael alessi (@The_Real_Alessi) July 29, 2016
Lunch on Lost Abbey.
@lostabbey you owe me lunch
— Steven Springer (@MilwaukeeSteven) July 29, 2016
Give everyone free bottles
.@lostabbey How about you get the login logs for everyone and give everyone a bottle? For their pains. And next time use BPT.
— Philip Skinner (@KayakPhilip) July 29, 2016
Heartless brewery just wants your money.
@lostabbey 3 days wasn’t enough time? Unreal. Not like you give a shit. Hype beast will sell out in seconds. Sweet business you’re running
— Jake S (@thereraise) July 29, 2016
@lostabbey ballast point is better
— sizz (@s_seifi) July 29, 2016
Then Lost Abbey attempted to use Brown Paper Tickets...
— Golden Slippers (@GSBirding) July 29, 2016
And… Brown Paper Tickets crashed. Behold the power of the beer geek.
— Sean Maisch (@SeanMaisch) July 29, 2016
That’s thinking outside the box.
@lostabbey if everyone who is complaining because they have jobs were actually working we wouldn’t be having this problem
— Jordan Shamburg (@jcshamburg) July 29, 2016
— Jon Strande (@Jon_Strande) July 29, 2016
Russian River fan.
@lostabbey seriously people have other things to do… Imbeciles… Rather wait on line for Pliny younger than deal with this shit
— Lloyd Wilson (@lgwilson305) July 29, 2016
Finally, Lost Abbey went to Eventbrite. This says it all.
LOL @lostabbey‘s mentions went from hate to pure joy in the span of a couple minutes.
— Beard Brews (@beardbrews) July 29, 2016
See!! All is well!!