In a conference call this afternoon, Constellation Brands laid off a majority of their craft beer sales team.
According to a source close to the situation, employees thought it was a routine phone call. Ultimately, the company that has purchased Funky Buddha, Ballast Point, and most recently Texas-based Four Corners, eliminated almost their entire sale representatives covering craft brands.
Beer Street Journal is told that the layoffs might include as many as 60 people. (That number has not been confirmed by Constellation.)
Per individuals on the layoff call, the Corona Modelo “Import Team” will take responsibility for the craft brands going forward.
In the past year, Anheuser-Busch eliminated most of their “High End” Division that was responsible for promoting their acquired craft brands, like Wicked Weed, Breckenridge, and Goose Island.