The Coney Island brand, created and made popular by Shmaltz Brewing, has been acquired. Alchemy & Science, a subsidiary of Boston Beer Company is the new owner.
After reaching out to various team members at Shmaltz, we are told that this sale allows the brewery to focus more on the Shmaltz lineup at Clifton Park, New York. Alchemy plans on overhauling the brand, to focus on all aspects of Coney Island, not just the freak show aspect of the lineup. A brewing facility is in planning for the Coney Island area. Current Coney lineup fans in it’s nearly 30 markets, bad news. Distribution will be pulled back to just New York and New Jersey.
Shmaltz Founder Jeremy Cowan will be advising Alchemy & Science in regards to the recipes, brewing and transition over the next two years.