Because I play beer league hockey, this commercial makes me smile. The Budweiser commercial set to air in Canada during the Super Bowl. The spot features 2 hockey teams, The Amigos & Generals playing in Port Credit Arena in Mississauga, Ontario. An open casting call was held for fans to fill the arena. The were simply told they were going to be watching a game. Each were paid $150 each. The extras were split into two groups, dressed and painted up for each side, and shortly after the game started, “flash mobbed” the arena.
As for the cameras? The players were told they were staring in a documentary. You’ll see the results.
Best line… “We have a kerfuffle!”